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The Benefits of Signage

THE BENEFITS OF SIGNS Signs attract half of a start-up business' new customers SIGNS BRING IN NEW CUSTOMERS Question: How did yoU learn about us? Response: 50% ON-PREMISE SIGN 33% 9% Word of mouth Newspaper 35% 1% 1% Yellow Pages ту Radio of passersby wouldn't know your business was there without a sign SIGNS INCREASE PROFITS Studies show that adding or changing a sign directly improves sales revenue AVERAGE INCREASE IN SALES REVENUE Change in Signage Fast Food Industry I Retail industry Add one monument sign 9.3% Add large pole sign (144 sq. ft.) 15.6% 8.6% Add chain identity to plaza identity sign 7.7% Add two new directional signs 8.9% Replace storefront wall sign with larger sign 7.7% WHAT CAN SIGNAGE DO FOR YOU? Research indicates that 85% of your customers live or work within a five-mile radius of your business. This means they potentially see your sign 50 to 60x per month 85% 17% of Best Buy's walk in customers did so because of a sign STOP! BEST BUY Percent of Customers That Stop on Impulse Shopping Center - Larger than 400,000 sg. ft. - 100,000 – 400,000 sg. ft. 20% 25% Smaller than 100,000 sq. ft. 35% Convenience Market 40% Discount Club/Warehouse Store 20% Fast Food Restaurant 40% Sit Down Restaurant 15% Service Station 45% Supermarket 20% RELOCATION = NEW CUSTOMERS 13% to 20% of the population moves each year, which means you have 13% to 20% new customers to attract each year through signage. How customers 35% know about local 29% businesses 14% 10% 7% SIGNS COMPARED TO TV & NEWSPAPERS Daify Mews A single on-site sign costs Ş.02 per one-thousand views A 300 line newspaper ad costs $2.81 per one-thousand A single TV ad costs $9.82 per one-thousand views and might only reach 14% of the market views and might only reach 53% of the market THE VALUE OF ON-SITE SIGNAGE IS EQUAL TO 24 FULL-PAGE NEWSPAPER ADS EVERY YEAR. Sources: miles Saw it while passing Always knew II Word of mouth Advertising All other Don't know

The Benefits of Signage

shared by nelsonjames on Jul 31
Signage is so ingrained in our collective minds that most of the time we go about our daily activities without even knowing they are there. They direct us, remind us and sometimes even inspire us to m...



signs signage


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