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Benefits of measuring event ROI

ROI CASE STUDY : PART 2 Jifflenow HOW WE REPORTED 237x ROI FROM AN EVENT Industry reports indicate the three most important metrics marketers use to define event ROI include: MEDIA EXPOSURE GENERATED SOCIAL MEDIA BUZZ BRAND AWARENESS So how did the customer showcase actual $ returns from the event? Enter B2B meetings enabled by Jifflenow. The numbers below are not probable figures. We helped deliver them. WITHOUT JIFFLENOW WITH JIFFLENOW 124 MEETINGS REQUESTED 128 MEETINGS CONFIRMED 97 118 (78%) (92%) 368 ) Total number of people 532 who accepted meetings Attendees per meeting 3.8 4.5 Total number of people who turned up at the meetings NOT 508 TRACKED (95%) Total confirmed meetings that actually happened NOT 115 TRACKED (972) $16.04 Total pipeline of business discussed $24.43 MILLION MILLION ADDITIONAL BUSINESS GENERATED $8.39 MILLION COST OF ATTENDING EVENT COST OF MEETING ROOM + BOOTH + PERSONNEL WITHOUT JIFFLENOW WITH JIFFLENOW $108,297 $102,934 NOT 237x ROI FROM EVENT CALCULATED Update: In the six months since the event, the customer has closed 86% of the pipeline discussed at Jifflenow-enabled meetings. Contact us at info@jifflenow.com to see how we can help you achieve similar results. http://www.marketingprofs.com/charts/2013/12106/how-marketers-measure-the-effectiveness-of-sponsorship-and-event-initiatives#ixzz32uWZHgcF

Benefits of measuring event ROI

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Are you looking at increasing your event ROI at trade shows and B2B events? It is a simple three-step process. Read our whitepaper to know how.

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