Believable Branding: What Form Of Brand Messaging Do Consumers Buy Into?

by: @MDGadvertising 3 YOUR AD HERE! Believable BRANDING WHAT FORMS OF BRAND MESSAGING DO CONSUMERS BUY INTO ? The average consumer is bombarded with slogans, brand messaging, and ads hundreds, if not thousands, of times a day. But how much of that are they really buying into? A recent report from Nielsen breaks down what consumers find most trustworthy and relevant. THE MOST TRUSTED FORM OF MESSAGING Not surprisingly, nearly all consumers consider word-of-mouth recommendations from friends and family to be the most trustworthy and relevant advertising for brands, compared to other forms. RECOMMENDATIONS FROM PEOPLE I KNOW Data represents a survey of global consumers that compared the trustworthiness and relevancy of different brand-messaging formats. Relevant 90% TRUSTWORTHY 92% (Completely or Somewhat) (Highly or Somewhat) TRADITIONAL MEDIA SHOWDOWN When it comes to traditional advertising media, editorial print content ranks highest. TV ads took the number two spot. = TRUSTWORTHY | = RELEVANT Editorial content such as newspaper articles 58% 55% Ads on TV 47% 50% Ads in magazines 47% 46% Outdoor advertising such as billboards 47% 45% Ads in newspapers 46% 46% Ads on radio 42% 41% Ads before movies 41% 37% THE BATTLE OF ONLINE AD FORMATS Consumer reviews are tops for online consumers. But in terms of paid formats, paid search wins out in trustworthiness and relevancy. = TRUSTWORTHY = RELEVANT Consumer opinions posted online 70% 75% Branded websites 58% 59% Emails they signed up 50% for 51% Ads served in search engine results 40% 42% Online video ads 36% 36% Ads on social networks 36% 36% Online banner ads 33% 33% MOBILE ADS CATCHING UP Though ads on mobile devices don't currently rank high for consumer trust and relevancy, they continue to improve. The level of consumer trust in mobile advertising has grown 61 percent since 2007. TRUSTWORTHY RELEVANT Display ads on mobile devices Text ads on mobile phones SALE! 33% 33% 29% 31% NEED NEW SHOES? Unless otherwise noted, figures reflect the percentage of global consumers who consider each ad format trustworthy or relevant. mdg SOURCE: NIELSEN “GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES" mdgadvertising.com twitter: @MDGadvertising by: @MDGadvertising 3 YOUR AD HERE! Believable BRANDING WHAT FORMS OF BRAND MESSAGING DO CONSUMERS BUY INTO ? The average consumer is bombarded with slogans, brand messaging, and ads hundreds, if not thousands, of times a day. But how much of that are they really buying into? A recent report from Nielsen breaks down what consumers find most trustworthy and relevant. THE MOST TRUSTED FORM OF MESSAGING Not surprisingly, nearly all consumers consider word-of-mouth recommendations from friends and family to be the most trustworthy and relevant advertising for brands, compared to other forms. RECOMMENDATIONS FROM PEOPLE I KNOW Data represents a survey of global consumers that compared the trustworthiness and relevancy of different brand-messaging formats. Relevant 90% TRUSTWORTHY 92% (Completely or Somewhat) (Highly or Somewhat) TRADITIONAL MEDIA SHOWDOWN When it comes to traditional advertising media, editorial print content ranks highest. TV ads took the number two spot. = TRUSTWORTHY | = RELEVANT Editorial content such as newspaper articles 58% 55% Ads on TV 47% 50% Ads in magazines 47% 46% Outdoor advertising such as billboards 47% 45% Ads in newspapers 46% 46% Ads on radio 42% 41% Ads before movies 41% 37% THE BATTLE OF ONLINE AD FORMATS Consumer reviews are tops for online consumers. But in terms of paid formats, paid search wins out in trustworthiness and relevancy. = TRUSTWORTHY = RELEVANT Consumer opinions posted online 70% 75% Branded websites 58% 59% Emails they signed up 50% for 51% Ads served in search engine results 40% 42% Online video ads 36% 36% Ads on social networks 36% 36% Online banner ads 33% 33% MOBILE ADS CATCHING UP Though ads on mobile devices don't currently rank high for consumer trust and relevancy, they continue to improve. The level of consumer trust in mobile advertising has grown 61 percent since 2007. TRUSTWORTHY RELEVANT Display ads on mobile devices Text ads on mobile phones SALE! 33% 33% 29% 31% NEED NEW SHOES? Unless otherwise noted, figures reflect the percentage of global consumers who consider each ad format trustworthy or relevant. mdg SOURCE: NIELSEN “GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES" mdgadvertising.com twitter: @MDGadvertising by: @MDGadvertising 3 YOUR AD HERE! Believable BRANDING WHAT FORMS OF BRAND MESSAGING DO CONSUMERS BUY INTO ? The average consumer is bombarded with slogans, brand messaging, and ads hundreds, if not thousands, of times a day. But how much of that are they really buying into? A recent report from Nielsen breaks down what consumers find most trustworthy and relevant. THE MOST TRUSTED FORM OF MESSAGING Not surprisingly, nearly all consumers consider word-of-mouth recommendations from friends and family to be the most trustworthy and relevant advertising for brands, compared to other forms. RECOMMENDATIONS FROM PEOPLE I KNOW Data represents a survey of global consumers that compared the trustworthiness and relevancy of different brand-messaging formats. Relevant 90% TRUSTWORTHY 92% (Completely or Somewhat) (Highly or Somewhat) TRADITIONAL MEDIA SHOWDOWN When it comes to traditional advertising media, editorial print content ranks highest. TV ads took the number two spot. = TRUSTWORTHY | = RELEVANT Editorial content such as newspaper articles 58% 55% Ads on TV 47% 50% Ads in magazines 47% 46% Outdoor advertising such as billboards 47% 45% Ads in newspapers 46% 46% Ads on radio 42% 41% Ads before movies 41% 37% THE BATTLE OF ONLINE AD FORMATS Consumer reviews are tops for online consumers. But in terms of paid formats, paid search wins out in trustworthiness and relevancy. = TRUSTWORTHY = RELEVANT Consumer opinions posted online 70% 75% Branded websites 58% 59% Emails they signed up 50% for 51% Ads served in search engine results 40% 42% Online video ads 36% 36% Ads on social networks 36% 36% Online banner ads 33% 33% MOBILE ADS CATCHING UP Though ads on mobile devices don't currently rank high for consumer trust and relevancy, they continue to improve. The level of consumer trust in mobile advertising has grown 61 percent since 2007. TRUSTWORTHY RELEVANT Display ads on mobile devices Text ads on mobile phones SALE! 33% 33% 29% 31% NEED NEW SHOES? Unless otherwise noted, figures reflect the percentage of global consumers who consider each ad format trustworthy or relevant. mdg SOURCE: NIELSEN “GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES" mdgadvertising.com twitter: @MDGadvertising by: @MDGadvertising 3 YOUR AD HERE! Believable BRANDING WHAT FORMS OF BRAND MESSAGING DO CONSUMERS BUY INTO ? The average consumer is bombarded with slogans, brand messaging, and ads hundreds, if not thousands, of times a day. But how much of that are they really buying into? A recent report from Nielsen breaks down what consumers find most trustworthy and relevant. THE MOST TRUSTED FORM OF MESSAGING Not surprisingly, nearly all consumers consider word-of-mouth recommendations from friends and family to be the most trustworthy and relevant advertising for brands, compared to other forms. RECOMMENDATIONS FROM PEOPLE I KNOW Data represents a survey of global consumers that compared the trustworthiness and relevancy of different brand-messaging formats. Relevant 90% TRUSTWORTHY 92% (Completely or Somewhat) (Highly or Somewhat) TRADITIONAL MEDIA SHOWDOWN When it comes to traditional advertising media, editorial print content ranks highest. TV ads took the number two spot. = TRUSTWORTHY | = RELEVANT Editorial content such as newspaper articles 58% 55% Ads on TV 47% 50% Ads in magazines 47% 46% Outdoor advertising such as billboards 47% 45% Ads in newspapers 46% 46% Ads on radio 42% 41% Ads before movies 41% 37% THE BATTLE OF ONLINE AD FORMATS Consumer reviews are tops for online consumers. But in terms of paid formats, paid search wins out in trustworthiness and relevancy. = TRUSTWORTHY = RELEVANT Consumer opinions posted online 70% 75% Branded websites 58% 59% Emails they signed up 50% for 51% Ads served in search engine results 40% 42% Online video ads 36% 36% Ads on social networks 36% 36% Online banner ads 33% 33% MOBILE ADS CATCHING UP Though ads on mobile devices don't currently rank high for consumer trust and relevancy, they continue to improve. The level of consumer trust in mobile advertising has grown 61 percent since 2007. TRUSTWORTHY RELEVANT Display ads on mobile devices Text ads on mobile phones SALE! 33% 33% 29% 31% NEED NEW SHOES? Unless otherwise noted, figures reflect the percentage of global consumers who consider each ad format trustworthy or relevant. mdg SOURCE: NIELSEN “GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES" mdgadvertising.com twitter: @MDGadvertising