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Behind the Screen: Your Website with M/C/C

BEHIND THE SCREEN: YOUR WEBSITE WITH M/C/C CONTENT STRATEGY INTERVIEW IDENTIFY & DOCUMENT We lay out a strategy that specifies how content should integrate with other marketing, how it will be displayed on various devices and shared through social platforms and how users should get from point A on your site all the way to point Z. DESIGN TEST, DEVELOP & PRODUCE To get us started off on the right foot, we use this first stage to gather intelligence, interviewing stakeholders and identifying We design a range of interfaces, each with the purposes of engaging your audience, maximizing conversions and communicating your brand story. After you select a design, we begin copy and page development. We conduct user research and functionality testing to inform our design decisions and to ensure the experience comes to life as planned across modern browsers and devices. users. We define business and website objectives, and we document the buying cycle, set meaningful conversion points and determine appropriate measurement tactics. O0000O O ob0o O00 ANALYZE, OPTIMIZE & CONVERT oa000000 BRAND REVIEW & MESSAGE DEVELOPMENT Following the launch of the site, we measure, analyze, report, theorize and optimize. We include recommendations for any new iterations of content, layout, conversion points, messaging and content paths that might increase conversions further. Too many websites focus only on products and service features. We craft a relevant, meaningful story about your brand and what makes it different from competitors. SITE AUDIT We analyze technical issues such as your server, hosting, programming language and CMS requirements. We audit existing traffic drivers, SEO values, user behaviors, conversion rates and more. We determine whether the current content aligns with your business objectives.

Behind the Screen: Your Website with M/C/C

shared by mccPR on Oct 21
To design the perfect website with a purpose for your business, we’ll take you through six major steps: interview, content strategy, design, brand reviews, site audit and, finally, analyze, optimize...




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