Click me

Behind the Scenes

Behind the Scenes of BRAND ADVERTISING, MARKETING & SPENDING Advertising Retailers by lndustry Clothing Cookware Electronic Outdoor/Sports Goods Specialty Entertainment/Promotional Book Веашry Service & Task Providers Food, Baked Goods & Flowers U.S. ONLINE ADVERTISING IS EXPECTED TO GENERATE $39.5 billion in sales this year - 23.3% increase from 2011. US ONLINE AD SPENDING in billions & years $62.0 $57.5 $52.8 $46.5 $39.5 $32.0 2011 2016 What Top Brands Spend Advertising оп *in billions ProctereGamble at&t verizon *$4.18 *$3.02 *$2.79 Pfizer GM General Motors gobwнсn fohиноn *$2.10 *$2.06 War DiaNEy L'ORÉAL KRAFT *$2.00 *$1.83 *$1.75 How Retailers Divvy Up Their Marketing Budget PAID SEARCH 30% E-MAIL 16% SEARCH ENGINE OPTIMIZATION 11% AFFILIATE MARKETING 7% COMPARATIVE SHOPPING ENGINES 5% RETARGETING/BEHAVIORAL TARGETING 4% SOCIAL MARKETING 4% DON'T KNOW/OTHER 23% Most Used Call-To-Action buttons in Retailer Advertisements Apply 10% 25% Виу Now 65% Save Now VS. Most Clicked-On Call-To-Action Buttons by Consumers Apply 19% Виу Now Save Now 73% Retailers Most Commonly OFFER These Deals... 1. Free Shipping 2. Save 10% Off 8. Private Sale But Consumers Are More Likely To CLICK On... (1. Free Shipping 2. Save 10% Off 3. Flash Sale! It's All About COLOR COORDINATING! 90% Of ALL Retailers prefer to match their ad campaign and button colors to their brand colors. Clothing retailers, in particular, prefer to coordinate their product-specific display ads and call-to-action buttons with the particular product's colors. BIGGER IS BETTER! What size online display ads do retailers most commonly use? LEADERBOARD AD 728x90 (1. #1 pick Leaderboard ads are the among retailers. BANNER AD 320x250 Banner ads are the Which ad gets more clicks? among #2 retailers. pick 65% 35% LEADERBOARD ADS TYPICALLY GET 30% MORE CLICKS THAN BANNER ADS. LOCATION, LOCATION, LOCATION Most Retailers prefer to geo-target their online visitors based on State and Zip Code. by state by zip code Outdoor/Sports Goods Specialty Cookware Electronic Веашty Entertainment/Promotional Book Service & Task Providers Food, Baked Goods & Flowers Clothing retailers prefer to appeal to worldwide audiences, though, and typically don't geo-target by country, state, zip code or region. GSTEELHOUSE SteelHouse is an eCommerce marketing company specializing in Behavioral Commerce. Learn more at Sources: SteelHouse's Behavioral Commerce Platform, U.S. Online Advertising Forecast Report by eMarketer, The E-tailing Group, and KISSmetrics

Behind the Scenes

shared by erinferro on Sep 21
1 comment
I designed this infographic for Steelhouse to tell the story of some behind the scenes facts about brand advertising and spending.




Erin Ferro


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size