Behind Coca-Cola

Behind Coca-Cola



Behind Coca-Cola



The Hidden Face of Your Favorite Drink







4 New labels per year



28 New products per year



900 plants



20,000,000 customers



500 labels







200 Coca Cola's products are marketed in over 200 countries



3.500 products



In 2007 Coca Cola gave 2 millions Euros to WWF



Each second more than 1 million liters are lost by the glaciers.







Christian Cross = 54%



Coca Cola = 94%



Coca Cola's logo is more recognizable for people







Coke is as dangerous as cigarettes (per day)



Coca Cola makes a turnover of 37 billion Euros per year



Only three persons know recipe of Coca Cola



In 1886 Coke contained 9Mg of cocaine per glass







Waste in the World



Three bottles of water for one Coke



Wasted Water 60.5%



Used Water 39.5%







176,000,000,000 liters of water wasted per year



291 billion water



114 billion used



176 billion wasted



7 bottles per day could be given with the waste water of Coca Cola for 51 millions people worldwide who are lacking water







1886 Birth



1937 Coca Cola invented the modern image of Santa Claus



1931 First Coca Cola in Belgium



1941 America is forbidden to export Coke in Europe therefor Fanta was created for export



Now







Sugar 1.7 M T/year



Sugar ingested by the American because of Coke



For each can drunk you should run one hour to eliminate sugar







Consumption in the world



58.1% Coke



41.2% Water



0.7% Juice







Coca Cola drunk per person



France 22.7L per year



US 170L per year



Mexico 225L per year



Mexico: In 2013 7 persons out of 10 are overweight. 10 persons out of 10 are expected to be overweight by 2020.







A glass of Coke 33CL = 7 sugars



A bottle of Coke 2L = 42 sugars







Coke may increase your risk to be obese by 60%



Coca Cola company invests 2 billion in advertising worldwide BEHIND Coca-Cola THE HIDDEN FACE OF YOUR FAVORITE DRINK 200 COCA COLA'S PRODUCTS ARE MARKETED IN OVER 200 COUNTRIES EACH SECOND MORE THAN 1 MILLION LITERS ARE LOST BY THE GLACIERS 200 500 3.500 20.000.000 LABELS NEW LABELS PER YEAR PLANTS IN 2007 COCA COLA GAVE 2 MILLIONS WWF 28 NEW PRODUCTS PER YEAR PRODUCTS CUSTOMERS EUROS TO 4. = 54% WASTE IN THE WORLD %3D Coca-Cola 94% COCA COLA'S LOGO IS MORE RECONIZABLE FOR PEOPLE THREE BOTTLES OF WATER FOR ONE COKE 291 BILLION WATER 114 BILLION USED 176 BILLION WASTED COKE IS AS DANGEROUS AS CIGARETTES (PER DAY) 7 BOTTLES PER DAY COULD BE GIVEN WITH THE WASTE WATER OF COCA COLA FOR 51 MILLIONS PEOPLE 176.000.000.000 LITERS OF WATER WASTED PER YEAR WASTED 39,5% WATER USED WATER 60,5% WORDLWIDE WHO ARE LACKING WATER 1886 1931 FIRST COCA COLA IN BELGIUM COCA COLA MAKES A TURNOVER OF NOW 37 BILLION EUROS PER YEAR 17 M T/YEAR BIRTH SUGAR ONLY THREE PERSONS KNOW RECIPE OF COCA COLA SUGAR INGESTED BY THE AMERICAN BECAUSE OF COKE IN 1886 COKE CONTAINED 9 Mg 1927 1941 OF COCAINE PER GLASS AMERICA IS FORBIDDEN TO EXPORT COKE IN EUROPE THEREFOR FANTA WAS COCA COLA INVENTED FOR EACH CAN DRUNK YOU SHOULD RUN THE MODERN IMAGE OF ONE HOUR TO ELIMINATE SUGAR SANTA CLAUS CREATED TO EXPORT CONSUMPTION IN THE WORLD 0,7% JÚICE COCA COLA DRUNK 2013 PER PERSON 225L PER 170L 2020 58,1% COKE YEAR 41,2% WATER PER 22,7L PER YEAR Mexico: IN 2013 7 PERSONS OUT OF 10 ARE OVERWEIGHT. 10 PERSONS OUT OF 10 ARE EXPECTED TO BE OVERWEIGHT BY 2020 YEAR FRANCE US MEXICO 2L • 33CL 7 SUGARS 42 SUGARS COKE MAY INCREASE YOUR COCA COLA COMPANY INVESTS BILLION IN ADVERTISING WORLDWIDE RISK TO BE OBESE BY 60% 60% Data viz04. Behind Coca-Cola - http //pixflow be/dataviz04 - E DUBOIS, F. BIES, E. DELOYER, C SAMYN A GLASS OF COKE A BOTTLE OF COKE