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The Beacon Marketing Opportunity

The Beacon Marketing Opportunity Consumers are ready, but are retailers? Beacon technology is poised to transform the in-store shopping experience. Here's what retailers need to know when it comes to in-store mobile marketing. Using mobile apps while shopping in-store The app was used to: 85% 81% Search for sales/offers 61% Research/access information have used a mobile shopping app while inside 26% Make a purchase (if the product isn't in-store, or cheaper online) 14% Check-in a store 13% Pay for in-store purchase ..of those, 66% say their smartphone has influenced a purchase in-store Whose app are they using? 61% 54% 53% 40% 29% ะจ Coupon/deal Retailer Barcode Scanner Amazon Reward 65% How do they like to learn about products and offers while shopping? 54% 38% View Item 20% How can Text I help you? Text Smartphone Sales associate Personal Shopper Friend 67% Push Notification Turn-Offs received shopping- related push notifications on their smartphones in the past six months 41% Not relevant to my interests or location Of those, 37% Did not provide enough value 81% Read/opened them most of the time 16% Too annoying 79% Made a purchase at least once 6% Did not opt-in to receive them View Close Big opportunities for retailers 77% of smartphone users would be willing to share their location information as long as they received enough value in return When it comes to 65% Their favorite retailer 45% Shopping/deals app location data, who 42% Google do consumers trust? 37% Social app like Facebook Which mobile app features do consumers most want to use in-store? Push notifications about sales/promotions 80% More tools for price comparisons, accessing lists, style guides 78% Content that is relevant to interests and location 62% Loyalty program integration 58% Ability to pay with mobile phone 19% Beacon-triggered offers hold strong potential to influence in-store decisions Consumers are most likely to make an in-store purchase as a result of: 72% 57% Mobile offer tailored General offer to my interests/location while shopping received via email/online 55% 32% Very limited time/ inventory sale Featured product or new arrival SWIRLO

The Beacon Marketing Opportunity

shared by CDuffy90 on Mar 19
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Seventy-Two Percent of Consumers Say Beacon-Triggered Alerts and Offers Would Influence Their In-Store Purchases, Finds Swirl Study


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