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Be Where Your Customers Are Heading

You HAVE TO BE - where YOUR CUSTOMERS ARE GOING. Social, Local and Mobile are crashing on the connected consumers' smart devices. 64% 61% 49% of tablet owners search locally at least weekly. of smartphone users conduct local searches from a device. of mobile and tablet users use apps for local business searches. [1] [1] [1] The rise of social networks and daily deals have created an entire new marketplace for local searches. 45% 60% of social network local business users submit reviews online for local businesses. [1] use daily deals. [1] 35% 88% of individuals that primarily use social networking sites for local search do so on a daily basis. [1] that use Groupon and 86% that have used Living Social said they are highly satisfied with the purchases. [1] 67% increase in social network local search usage since 2010. [1] Local listings are not only the most relevant, but they are more trusted than paid search results by consumers. 61% 59% 10% 9% of online searchers consider local search results to be more relevant than paid search results. consider local search to be more trustworthy than paid search. thought paid search results were more thought paid search results were more trustworthy than local search results. relevant than local search results. [1] [1] [1] Your consumer is moving away from the PC and to their mobile devices. VS VS The number of smartphones sold exceeded the number of PCs sold in 2011 and 2012. The US is halfway through the "dumb-phone to smartphone conversion cycle". Tablets alone should pass PC sales in 2-3 years. [2] This all means your customers aren't just playing Angry Birds. They're searching for actual nearby merchants on their mobile devices and buying actual products from actual stores. Original professional online video captures the attention of 45 million U.S. viewers per month. [3] 16.3% of all online Black Friday online sales were consummated over mobile, up from 9.8% in 2011. [3] Shoppers referred from social networks like Facebook, Twitter and YouTube generated 34% of all online sales. [3] More than 52% of adult cell phone owners used their device while in a store to get help with purchasing decisions. [4] 10 times as many coupons are redeemed through mobile as through traditional channels. [5] NEW Designed and illustrated by HAIRCUT web. mobile. magic. Sources: [1]- http://www.businesswire.com/news/home/20120229005129/en/Localeze15miles-Annual -comScore-Local-Search-Usage-Study http://www.businessinsider.com/the-future-of-mobile-deck-2012 http://www.iab.net/media/file/45%20Million%20Reasons%20and%20counting%20to%20 Check%20out%20the%20NewFronts%20Apr27.pdf [2]- [3]- [4]- [5]- http://pewinternet.org/Reports/2012/In-store-mobile-commerce.aspx Emarketer 2012

Be Where Your Customers Are Heading

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Social, Local, and Mobile are crashing on the connected consumers’ smart devices. As this infographic shows, the rise of social networks and daily deals have created an entire new marketplace for lo...

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