Click me

Be SEO Smart in 2015

BE SED SMART IN 2015 IN SEO BASICS WHAT IS SEO? Search Engine Optimization: Editing of a website's content with the intention of ranking higher in search results, in order to attract more traffic BLACK HAT vs. A WHITE HАТ Black Hat: White Hat: Content aimed only at search engines, not human audience (spam) Fresh, relevant content aimed at users Tricks like "stuffing" a page with keywords or hidden text Involves creating a well-designed, clutter-free site Can get sites penalized or even banned from search results Good practice, solid long-term strategy GOOGLE ALGORITHIM UPDATES: THE HIGHLIGHTS Today, nearly 70% of searches are conducted using Google (followed by Bing and Yahoo) Google regularly updates its algorithm to filter out spam and direct users to quality, reputable sites 2011: Panda Google punishes sites for low-quality content, use of content farms, and high ad-to-content ratio SPAM 2012: Penguin Google cracks down on black hat techniques like unnatural links and keyword-stuffing 2013: Hummingbird Recognition of full questions and conversational language in searches 2014: Pigeon Aims to give more precise and relevant local search results 2015: Mobile-friendly update Mobile usability factored into searches from mobile devices WHAT TO WATCH FOR IN IN 2015 MOBILE FOCUS In 2011, 35% of Americans owned a smartphone In 2015, it's up to 64% 10% of Americans own a smartphone and do not have other high-speed internet access available at home A mobile-friendly site will give you a stronger ranking SITE SPEED Slow loading sites rank lower Up your ranking and give your users a better experience by: Compressing images Avoiding unnecessary media or plugins NATURAL USE OF KEYWORDS Google's algorithm is very smart- it understands "conversational" phrases and not just keywords Use natural language and make sure the content on your site is useful or entertaining SOCIAL MEDIA A strong and active social media presence will help you connect to your audience and improve your ranking + Don't ignore Google+ BRAND MENTIONS Google can spot "implied links" around the web, so it can help if other sites mention you, even if they don't link to your site SEO-FRIENDLY URLS, PAGE TITLES, AND HEADING TAGS Keep URLS, titles, and tags descriptive and your site streamlined and organized PROVIDED BY PENNINGTON CREATIVE PENNINGTONCREATIVE.COM SOURCES:

Be SEO Smart in 2015

shared by PenningtonCreative on Aug 13
Is your website full of awkwardly incorporated keywords? How about images and videos that take several minutes to load? For the sake of your search engine ranking, consider decluttering in 2015. Here ...


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size