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Battle of the Rewards Credit Cards presents: Battle of the Rewards Credit Cards Follow the battle royale of reward card one-up-manship throughout history. VISA AMERICAN EXPRESS 1946 3456 7899 Westin Hotels debuts first 00 V ME 3759 876543 21001 guest credit card. CF FROST 05 DEFEAT! WINNER! 1959 Diners Club offers first perk: confirmed hotel reservations for card members. DEFEAT! 1966 American Express offers WINNER! first exclusive, market segmented card: The Gold Card. BANG! DEFEAT! WINNER! 1974 During fuel shortage, Citgo and other oil companies shift toward only accept- ing their own credit cards at the pump to "stretch supplies for constant clients." DEFEAT! BANG! WINNER! 1981 American Airlines launches first frequent flyer program: AAdvantage. Other airlines scramble to get on the frequent flyer train. DEFEAT! WINNER! 1986 Discover launches the first "cash back" program. By 2011, cash back will become the most enticing reward for consumers looking for a new card. DEFEAT! ЛИ WINNER! BANG! BANG! 1993 BANG! Visa launches the modern model for BANG! BANG! rewards cards: a wide variety of rewards and perks not linked to one single company or product. DEFEAT! WINNER! 1999 Starwood Hotels & Resorts launches Starwood Pre- ferred Guest program. With no blackout dates, a wide variety of luxury properties and outstanding customer service, it immediately blows away the travel reward card competition. DEFEAT! WINNER! 2005 Bank of America launches Keep the Change program, allowing customers to round up purchase amounts and deposit the change in a savings account. Other banks race to join the "spend to save" trend. DEFEAT! WINNER! 2007 MuniCard MasterCard launches, letting citizens of Vaughn, Canada use rewards to pay property taxes. DEFEAT! SNIPED! WINNER! 2008 Barclay's launches Visa Black Card to compete with AMEX Centurion card. BOMBED! DEFEAT! 2011 Citi ThankYou Prestige 2G Card wins industry award for allowing customers to redeem rewards points with the push of a button at checkout. DEFEAT! NUKED! Capital One 2011 WINNER! Capital One doles out 1 billion rewards points in just 25 days to customers who switched rewards cards during its Match My Miles Promotion. Credit Card Assist The #1 Source for All the Best Credit Cards Available

Battle of the Rewards Credit Cards

shared by kcatoto on Jan 23
Let us take a look and know your thoughts on this infographic of credit card battles extraordinaire. Follow the battle royale of reward card one-up-manship throughout history.


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