Battle of the Build

BATTLE | Website Redesign VS OF THE Conversion Rate BUILD Optimization It's time to update your website: Redesign or A|B test it? Round 1: Define It WEBSITE REDESIGN CRO VS A complete overhaul of your existing site from the home page to the contact us page, and everything in between. Conversion rate optimization lets you test elements of your website without the overhaul. Expect new content, an updated layout and fresh graphics for each page of your website, often on a new mobile-responsive platform. After analyzing data from the current website, small changes are tested to find the best performing elements by tracking conversion metrics. Round 2: Develop It WEBSITE REDESIGN CRO Vs Often labor intensive Less time consuming Expensive up-front cost Cost effective Catch up with the latest trends Small changes over time No traffic restrictions Need high traffic to test Search rankings can drop Combats high bounce rates $92% spent acquiring traffic only $ converting it for every is invested in 24 Round 3: Design It WEBSITE REDESIGN CRO Vs Create content Reorganize content Add new features Test new features Entirely new user experience Minimal change in user experience Assumption-based upgrades Data-driven decisions 94% of people cite DESIGN as a reason they don't trust certain websites AND THE WINNER IS... Ultimately, the best fit for your brand depends on your website. If you haven't updated in the past three years, it may be time for a redesign. We always recommend continuous testing - whether your website is newly launched or being fine tuned, implementing CRO helps you to have data-driven insight for converting leads into customers for your site. SOURCES http://blog.crazyegg.com/2011/12/19/does-web-design-matter/ http://www.verticalnerve.com/solutions/web--mobile/conversion-rate-optimization http://www.zerolaunch.com/2013-web-design-statistics/ http://socialmouths.com/blog/2013/03/06/how-to-build-instant-trust-on-your-website/ V verticalnerve