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Basic Small Business Marketing: How to get your website's home page right!

JAMESLEWS BASIC SMALL BUSINESS MARKETING: How to get your home page right! INCLUDE CLEAR CONTACT BRIEF CONTACT FORM INFORMATION Every form field that you remove from your contact form increases your conversions by 50%. Your contact information should be clear and linked. Your phone number should be a link for mobile users, and your email should be linked, too. Even your address can be linked to a Google Map. CLEAR CTA TO 'CALL NOW' Without a clear 'call now' button for mobile users, you are turning away leads. CALL AQN MOBILE FRIENDLY DESIGN 68% of websites are now "mobile-friendly" or mobile responsive. TOP-LEVEL NAVIGATION Use clear navigation to main parts of your website. Pages like 'Services', 'Products', 'About', "Contact Us' and your blog are required. CUSTOMER REVIEWS & LINKS 92% of consumers regularly or occasionally read online reviews (vs. 88% in 2014) EMERGENCY - 'CALL NOW' BUTTON Let users who have an urgent need call you, and call you immediately. BADGES & ICONS FROM ORGANIZATIONS RSES More authority means more leads. Giving new customers to your website an idea of your authority, the organizations your brand has joined & your standing is always a good thing. in BRANDED VIDEO MARKETING Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them. LINKS TO SOCIAL MEDIA ACCOUNTS 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. 74% use LinkedIn, and 42% use Twitter. Presented by SMALLBUSINESS.COM http://smallbusiness.com/digital-marketing/small-businesses-that-dont-have-a-website/ JAMESLEWS HUBSPOT http://blog.hubspot.com/blog/tabid/6307/bid/6746/Which-Types-of-Form-Fields-Lower-Landing-Page-Conversions.aspx AXONN https://www.axonn.media/content-marketing/video/video-in-content-marketing/ James Blews 2 724. 856.0932 O BRIGHT LOCAL https://jamesblews.com Q https://www.brightlocal.com/learn/local-consumer-review-survey/ james@jamesblews.com B @JamesBlews y JamesBlewsConsultingLLC f

Basic Small Business Marketing: How to get your website's home page right!

shared by jamesblewsconsu... on Mar 08
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Break-down of ten elements to get correct on your small business website. We look at CTAs, clickable contact information and more. Are you making your phone number, email AND address clickable and lin...

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James Blews

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Business
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