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Back-to-School Season in Retail 2021

Back-to-School 2021 Findings Out of Stock Dynamics The number of items (SKUS) that were unavailable for purchase 4486 during the seasonal sale. This 4000 graph shows the comparative dynamics for 2020 and 2021. 2 724 3000 2021 2020 1 922 2000 1000 810 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35 Total Promo Dynamics 94.4% Average share of goods with promo in Back-to-School categories compared to 2020. 93.7% 2021 2020 92.4% 91.1% Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35 Maximum Discount Minimum Discount Top 3 items with the largest discount available during Top 3 items with the smallest discount available during the campaign period. the campaign period 82 93 3 4 %3D Erich Krause Classic Pen Book by Elena Ulyeva "Paper Ship. Train your writing skills" 85% Book by Sukhomlinova T.A. "ReadiUM: Fast reading and long memory" 12-sheet school Hatber Eco Coloring notebook Notebook board #1 3 pcs 82% 93% 3% 3% 4% Maximal Price Best Deals Top 3 items with maximal price during the campaign period. Top 3 products with the lowest price during the campaign period. The price is displayed in euros. The price is displayed in euros. 116,18€ 179,99€ 0,01€ 0,17€ 179,99€ 0,17€ 159,99€ 0,03€ 116,18€ 0,01€ Lego Friends Hartlake City Polini Kids Herlitz Flexi Formula 12-sheets A5 Erich Krause IQ 3D Puzzle "Bear Simple bed Plus Backpack Notebook Ballpoint pen with flowers" Hair Salon automatic blue Assortment Intersections Percentage of similar SKUS that were offered by different retailers School chalk 100% School desks 100% in subcategories of the Back-to- School campaign. Backpacks 66.7% Books for school 48.8% Writing utensils 36.3% Avg. Intersection Lunchboxes 21.9% Creation Kits 20.1% 6.32% 100% Notebooks 19.2% Notepads 14.8% Compasses 12.5% Educational kits 12.5% Globes 12.5% School diaries 12.5% School folders 12.5% Beds 6.3% Discount Frequency The most frequent price reduction items applied daily and average number of items with specific discounts. 24 22 20 16 12 4 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 % Promo Breakdown by Categories Share of goods with promo in the Back-to-School School chalk Out of list Pencil Notepads subcategories during the campaign. 100% 99% 91% cases, shoe bags 2021 School supplies total 93% 95% Writing utensils 98% School desks 2020 School supplies total 93% 100% Beds Creation Kits Books for school 99% 95% 85% Compasses and drawing instruments 100% School desks Notepads Writing utensils Creation Educational Globes 100% 99% 96% Kits kits and 82% 83% accessories 82% Covers School folders Notepads 99% Books for school 100% 100% 91% School chalk Out of list School diaries Backpacks, pencil cases, shoe bags 79% Notebooks Lunch boxes 100% 99% 97% 87% 82% competera 2021 School supplies 93% 2020 School supplies 93%

Back-to-School Season in Retail 2021

shared by veronicaa on Oct 12
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The following infographic represents retailers' sales activity during one of the hottest periods in retail - back-to-school season. It is based on a study of 11 retailers worldwide that covered 111 pr...

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