Back to School: Brushing Up On Your Business Acumen

BACK TO SCHOOL BRUSHING UP ON YOUR BUUSINESS ACUMEN 7,00 gool0. Company (and personal) growth is not just about looking for what's shiny and new; it's also about making sure you have the building blocks mastered and are constantly reviewing to improve where you can. In this infographic, we've rounded up some often-overlooked tips, tricks, and best practices for sales, marketing and customer service as a refresher, plus information on the ultimate crash course-Dreamforce 2014. So hit the books! COURSE NAME: SALES VOCAB SUPPLIES: KEY ACCOUNT MANAGER: The key account manager should serve as a quarterback, with multiple salespeople, and functional department heads reporting directly to him or her. CRM: At its simplest, customer relationship management enables companies to manage business relationships and the data and information associated with them. STATS O 50% According to Forbes, sales reps spend over 50 percent of their time selling remotely. COURSE NAME: MARKETING VOCAB SUPPLIES: CALL INTELLIGENCE: SHARE OF VOICE: A social metric calculated by taking your social mentions divided by total mentions for competitive companies or brands. Call intelligence captures each marketing effort that helped drive the call, which gives you the data to measure ROI and connect the dots among marketing, phone calls, and revenue. Trend to watch: STATS CUSTOMER JOURNEY: Marketing now takes place over multiple touchpoints. Marketers need to start 79% thinking in terms of the complete customer journey. 79% of marketers report their organizations are shifting to branded content. STATS COURSE NAME: 59% SERVICE 3 in 5 Americans would try a new brand or company for a better service experience. VOCAB CUSTOMER SERVICE: SUPPLIES: Constantly handling and executing basic customer transactions, likely via your call center. KNOWLEDGE BASE: Essentially, knowledge base articles are more in-depth FAQS-online information or data that is available for the STRATEGIC CUSTOMER SERVICE: Gathering all of the voiced customer needs and requirements. public to access any time on the web. It aids in self-service. CUSTOMER EXPERIENCE: Expanding the voice of the customer to include events the customer may not communicate. STATS 78% 78% of consumers have bailed on a transaction because of a poor service experience. COURSE NAME: DREAMFORCE VOCAB GIRLY GEEKS: In 2010 Geraldine Gray, principal at Endiem and a Salesforce MVP, founded Girly Geeks, a real and virtual venue for ladies to connect before, during and after Dreamforce. SUPPLIES: YOUR AGENDA: Music! With over 1,000 breakout sessions, plus keynotes, expos, and training, having a plan before you show up is critical for getting the most out of your visit. Also Bring: BUSINESS CARDS: Dreamforce is an unmatched networking opportunity for you and your business. Don't miss this year's musical guest, Grammy award winner Bruno Mars! Bock to School Brushing Up On Your Business Acumen Want even more helpful tips? salesforce DOWNLOAD THE FULL E-BOOK TODAY!