Transcript

Back to School Basics for Content Marketers

Back to School Basics FOR CONTENT MARKETERS A BALANCED REFRESHER ON CONTENT MARKETING 1. Start with a holistic approach and . define your brand objective. 1 2. 2. 3 2 Work with your existing assets, then move on to outsourced content. 2 Fish where the fish are and learn . what makes your audience tick. 4 Develop a story, so you can deliver 4. the right message at the right time. See what works, then evolve your U. plan to improve results. If: Then: 37% Consider a seasonal refresh for of back-to-school shoppers research and purchase online SEO and paid search Dads spend an average of Create content that $250 TARGETS more than moms on college students dads' unique mindset and values Early shopping spikes It's not JUNE TOO LATE but there's a second, to build a back-to- steadier stream in school plan in to your August - September content calendar TABLET SMARTPHONE COMPUTER "TT"T DEVICE 25% 59% 16% consumers use most to research back to school items lesson: Optimize all content to work between different devices and sizes. FOOD FOR THOUGHT As families transition from summer to fallI, the focus shifts from finding entertaining activities for the kids back to Mom's own personal interests. Crafting seasonally-appropriate content that either empathizes with her hectic schedule or empowers her to better enjoy "me time" will connect with her priorities at the right time. SOURCES: Experian Blog, On the Go Moms Needs On the Go Marketing 360i Blog, What We Learned Listening to Moms on Twitter for a Year PFS Web, Back to School 2013 MarketingCharts.com, Back to School Stats NRF.com, Top Back to School Trends 2013 Videology, Profile of a Back-to-School Shopper, August 2013 one spot" TM

Back to School Basics for Content Marketers

shared by onespot on Aug 14
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Back to school is the second biggest shopping season of the year after the winter holidays, giving content marketers the opportunity to reconnect before the bell rings and the semester starts. As pare...

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