Baby Boomers: America's Greatest Consumer Generation

BABY BOOMERS AMERICA'S GREAT CONSUMER GENERATION IN 2010, THERE WERE 98 MILLION AMERICANS OVER THE AGE OF 50. YET, MOST SMALL BUSINESSES ONLY MARKET TO PEOPLE AGES 18-49. THERE ARE MORE BABY BOOMERS IN THE U.S. THAN THE ENTIRE U.K, BABY BOOMERS: POPULAT ION 1946-1964 EST. POPULATION: 80 MILLION AMERICANS IN S YEARS... 50% OF THE POPULATION WILL BE MORE THAN 5O YEARS OLD. WOWA IN FIVE YEARS. AMERICANS AGE 50+ WILL CONTROL 70% OF THE NATION'S DISPOSABLE INCOME BАВУ ВОOMERS SHOP A LOT! BABY BOOMERS WILL INHERIT $15 TRILLION OVER THE NEXT 20 YE ARS $230 BILLION/YEAR IN SPENDING ON CONSHUMER PACKAGED GOODS BABY BOOMER CONSUMERS ACCOUNT FOR.. 49% TOTAL SALES 4041:6 49 4195 4996 APPLE COMPUTERS CONSUMER GOODS WIRELESS SERVICE BABY BOOMERS ARE... 1/3 OF ALL SOCIAL MEDIA USERS 53% ARE ON FACEBOOK ONLY 5% OF ADS ARE TARGETED TO BABY BOOMERS, BUT THEY DOMINATE 9/123 CPG CATEGORIES AMERICANS 50 SPEND $7 BILLION PER YEAR ONLINE SOURCES: Designed and published by: "Introducing Boomers: Marketing's Most Valuable MarketingZeus.com Generation." - Nellsen & BoomAges http://www.nielsen.com/content/dam/corporate/u s/en/reports-downloads/2012-Reports/nielsen-boo f /MarketingZeus mers-report-OB12.pdf E @MarketingZeus %24