B2B vs B2C Marketing Automation

What's the difference between B2B and B2C Marketing Automation? B2B B2C 国 Focus Lead Generation Brand building Customer Engagement Automate marketing programs to manage prospect interactions in order to improve customer acquisition Method Automate marketing programs to centralize customer data and improve campaign engagement Goal Increased volume of qualified prospects, higher lead quality, faster sales cycle Frequency compression, better loyalty program, increased brand capital, higher redemption rates CRM integration, Email Marketing, Lead Scoring and grading Email + Social Marketing, in-store capture, loyalty nurturing, reputation Features management Endgame More Revenue More Revenue Eloqua, Pardot, Act-on, Marketo, Silverpop, Hubspot Vendors Bridg, Privy, Belly, ExactTarget, Five Stars, Bridg