B2B SEO Infographic

B2B SEO B2B is e-commerce between businesses. B2B SEO is all about generating quality B2B leads through your website. Lanh Generating high quality leads Connecting lead opportunity to sales B2B Reaching decision makers Marketing Challenges Improving conversion rates Retaining customers Longer sales cycles More focus on What Makes brand B2B Different from B2C? Small, focused Long standing sales relationships target markets B2B Content Marketing 91% Content marketing can impact different areas of B2B marketing from lead generation to customer acquisition. B2B marketers use content marketing Popular Digital Formats Used by B2B Marketers Most Effective Content Marketing Tactics Customer testimonials 89% Case studies 88% Event 82% Articles 80% Videos 78% 56% 67% 72% 85% Efficient B2B SEO Implementation Ethical on-page and off page strategies can optimize B2B sites for the right search engines. B2B SEO Campaigns O Doing in-depth keyword research for industry-specific keywords OCreating valuable content with the end user in mind O Optimizing meta tags and alt text for the targeted keyword OPosting SEO friendly blogs, articles, newsletters O Creating more landing pages for increase in leads </> O SEO link building for quality back links O Submitting website on leading search engines O Marketing products via major social media platforms O Optimizing YouTube videos to make it go viral O Implementing PPC campaigns to improve click-through-rates Role of Social Media in B2B Marketing Top performing B2B marketers use social media to target buyers. 84% of B2B marketers use social media in some form. B2B companies acquired 65% customers from Linkedln and 43% from Facebook. Most Effective Social Media Sites for B2B Marketers Linkedin 93% Twitter 84% YouTube 71% SlideShare 56% Facebook 35% M MOS SEO Services PROFESSIONAL SEO COMPANY Sources www.viralseoservices.com http://offers.hubspot.com/marketing-statistics http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013 http://www.marketingforecast.com/b2b-operators-increase-2014-marketing-budgets/ http://haryhecht.blogspot.com/2013/08/top-b2b-content-marketing-trends-2013.html http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf http://socialmedatoday.com/gleanster/1562901/how-top-performing-b2b-marketers-target-buyers-using-social-media http://searchenginewatch.com/article/2253388/5-Critica-Components-of-Successful-B2B-SEO-Content-Marketing-Execution O SEO Social media N Email marketing Websites