Transcript

The B2B Marketer's Guide to SXSW Interactive 2013

With more than 24,500 registered attendees, 1,000 conference sessions, 580 booths and countless parties and meet ups for the Interactive Festival alone, it can be difficult to marketers. THE B2B MARKETER'S GUIDE figure out what's relevant to B2B That's why Demandbase has put together The B2B Marketer's Guide to SXS We've ketar s Guid highlighted the can't miss sessions, meet ups and to SXSW parties for B2B marketers attending the festival. We looking forward to seeing you in Austin! .........* > March 8-12, 2013 < Continue to follow our SXSW B2B coverage at * Austin, TX * www.Demandbase.com/SXSW @Demandbase / #SXSWB2B Austin Downtown Area Map th St E 10th St W 8th St W 7th St E 9th St E 8th St W 6th St 00 30 E 7th St W 5th St E 6th St W 4th St E 5th St W 3rd St E 4th St W 2nd St E 3rd E 2nd E Cesar Chavez ................. ............... Austin Convention Center SXSW Expo Hall ...................... Trade Show Opens Sunday, March 10 Don't miss these booths: Acquia - #723 Sitecore - #105 Tableau Software - #419 & 518 Max's Wine Dive Meet Ups Small plates with affordable wines, known for fun combos Book Readings & Signings Sessions like fried chicken and champagne. Events Tech/Events Data & Gamification: Producers Casino El Camino Putting Customers at the Center of Your Business Value to the Enterprise Monday, March 11 9:30 - 10:30 a.m. Featured on the Food Friday, March 8 5-6 p.m. (Kerry Bodine) Network's Drive-Ins and Dives. Location: Driskill Hotel Known for their burgers, verde Locat ion: Four Seasons Sunday, March 10 Reading: 11-11:20 a.m. Signing: 11:30-11:50 a.m. Austin Convention Center: Room: Maximilian Room: Four Seasons Ballroom chili fries and jukebox. Drupal Web Agility Beats Marketing Moonshine Digital A-Z for B2B Ballroom G & Ballroom D Foyer Set in a lovely historic home Saturday, March 9 12:30-1:30 p.m. March Madness right across the street from the convention center, this well- priced place is known best for its epic Sunday brunch. Manday, March 11 3:30-4:30 p.m. The Unexpected Truth Behind Earning Trust (Rohit Bhargava) Location: Four Seasons Room: Four Seasons Ballroom Location: Driskill Hotel Room: Driskill Ballroom Sunday, March 10 Reading: 1-1:20 p.m. A Home on the Web: The State of Blogging in 2013 The Large Enterprise Social Media Signing:1:30-1:50 p.m. Austin Convention Center: Saturday, March 9 12:30-1:30 p.m. Location: Hyatt Regency Ballroom G & Ballroom D Foyer Parties Monday, March 11 3:30-4:30 p.m. Room: Texas Ballroom Location: Driskill Hotel The Book of Business Epic Interactive Presented by Get Smart Content Room: Driskill Ballroom Awesome / UnAwesome Enterprise Invades the Apps Playground (Scott Stratten) Monday, March 11 Reading: 10:30 - 10:50 a.m. Signing: 11-11:20 a.m. Austin Convention Center: Friday, March 8 8 p.m. -1 a.m. Location: Belmont Big Data Saturday, March 9 3:30-4:30 p.m. Tuesday, March 12 11 a.m. - 12 p.m. Locat ion: Four Seasons Location: Driskill Hotel Room: San Jacinto Ballroom Ballroom G & Ballroom D Foyer Room: Driskill Ballroom Marketing is B.S. Mixer Presented by Adobe The Content Shaped Elephant in the Room Infographics: The Power of Visual Storytelling (Jason Lankow) Monday, March 11 5-6 p.m. Location: Radisson Sunday, March 10 5-6 p.m. Room: Town Lake Monday, March 11 Reading: 12-12:20 p.m. Signing:12:30 - 12:50 p.m. Can't-Miss Food Location: Radison Room: Town Lake Demandbase and The Marketing Cloud Present 1 Nite with Mike Austin Convention Center: Ballroom G & Ballroom D Foyer Marketing is B.S. Presented by Adobe Second Bar & Kitchen Monday, March 11 9 p.m. - 12 a.m. Location: Stage on Sixth Preregister at How to Measure Social Farm-to-table New Monday, March ll 9:30-10:30; 11-12; 3:30-4:30 Location: Radison Media (Nichole Kelly) American food with great cocktails and wines in a cool Monday, March 11 Reading: 1:30 - 1:50 p.m. Signing: 3:30 - 3:50 p.m. space with a wrap-around bar for dining or drinks. Demandba se.com/SXSW Room: Town Lake Austin Convention Center: Ballroom G& Ballroom D Foyer Salesforce.com SXSW B2B Social Marketing: Blazing New Trails Manuels Rooftop and Lounge Creative Mexican with Several events: Developer events, happy hours and a VIP party Saturday night featuring live The Science of Marketing Monday, March l1 3:30-4:30 p.m. modest bills and known for (Dan Zarrella) their boozy Sunday brunch Location: Sheraton Austin with live music. Tuesday, March 12 Reading: 12-12:20 p.m. Room: Ballroom EFGH entertainment Austin Convention Center: Ballroom G Brought to you by DEMANDBASE Interregional Hwy

The B2B Marketer's Guide to SXSW Interactive 2013

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With more than 24,500 registered attendees, 1,000 conference sessions, 580 booths and countless parties and meet ups, for the interactive festival alone, it can be difficult to figure out what's relev...

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