B2B Lead Nurturing Guide

B2B Lead Nurturing Guide From Lead to Close in 60 Days Generate Leads! Leads can come from: 1. Web form 2. Free Trials 3. Trade show 4. Referral 5. Business Cards Day 1: Introductory Phone Call Day 5: Send Case Study Day 2: Follow Up Email Day 9: Webinar Invitation Is your lead on the fast track? Accelerate them to the buying stage Day 14: Send Competitive Advantages Day 20: Send No Activity? Consider recycling your lead for a future campaign Whitepaper Day 28: Touching Base Email Day 35: Webinar Day 38: Phone Call Is the sales rep about to close a deal? Suspend all marketing emails Day 50: Send Implementation Day 44: Phone Call Guide Day 55: Discuss Contract Day 60: Win Sale! DEMANDRESULTS DemandResults.com Evidence-Based Marketing B2B Lead Nurturing Guide From Lead to Close in 60 Days Generate Leads! Leads can come from: 1. Web form 2. Free Trials 3. Trade show 4. Referral 5. Business Cards Day 1: Introductory Phone Call Day 5: Send Case Study Day 2: Follow Up Email Day 9: Webinar Invitation Is your lead on the fast track? Accelerate them to the buying stage Day 14: Send Competitive Advantages Day 20: Send No Activity? Consider recycling your lead for a future campaign Whitepaper Day 28: Touching Base Email Day 35: Webinar Day 38: Phone Call Is the sales rep about to close a deal? Suspend all marketing emails Day 50: Send Implementation Day 44: Phone Call Guide Day 55: Discuss Contract Day 60: Win Sale! DEMANDRESULTS DemandResults.com Evidence-Based Marketing B2B Lead Nurturing Guide From Lead to Close in 60 Days Generate Leads! Leads can come from: 1. Web form 2. Free Trials 3. Trade show 4. Referral 5. Business Cards Day 1: Introductory Phone Call Day 5: Send Case Study Day 2: Follow Up Email Day 9: Webinar Invitation Is your lead on the fast track? Accelerate them to the buying stage Day 14: Send Competitive Advantages Day 20: Send No Activity? Consider recycling your lead for a future campaign Whitepaper Day 28: Touching Base Email Day 35: Webinar Day 38: Phone Call Is the sales rep about to close a deal? Suspend all marketing emails Day 50: Send Implementation Day 44: Phone Call Guide Day 55: Discuss Contract Day 60: Win Sale! DEMANDRESULTS DemandResults.com Evidence-Based Marketing B2B Lead Nurturing Guide From Lead to Close in 60 Days Generate Leads! Leads can come from: 1. Web form 2. Free Trials 3. Trade show 4. Referral 5. Business Cards Day 1: Introductory Phone Call Day 5: Send Case Study Day 2: Follow Up Email Day 9: Webinar Invitation Is your lead on the fast track? Accelerate them to the buying stage Day 14: Send Competitive Advantages Day 20: Send No Activity? Consider recycling your lead for a future campaign Whitepaper Day 28: Touching Base Email Day 35: Webinar Day 38: Phone Call Is the sales rep about to close a deal? Suspend all marketing emails Day 50: Send Implementation Day 44: Phone Call Guide Day 55: Discuss Contract Day 60: Win Sale! DEMANDRESULTS DemandResults.com Evidence-Based Marketing B2B Lead Nurturing Guide From Lead to Close in 60 Days Generate Leads! Leads can come from: 1. Web form 2. Free Trials 3. Trade show 4. Referral 5. Business Cards Day 1: Introductory Phone Call Day 5: Send Case Study Day 2: Follow Up Email Day 9: Webinar Invitation Is your lead on the fast track? Accelerate them to the buying stage Day 14: Send Competitive Advantages Day 20: Send No Activity? Consider recycling your lead for a future campaign Whitepaper Day 28: Touching Base Email Day 35: Webinar Day 38: Phone Call Is the sales rep about to close a deal? Suspend all marketing emails Day 50: Send Implementation Day 44: Phone Call Guide Day 55: Discuss Contract Day 60: Win Sale! DEMANDRESULTS DemandResults.com Evidence-Based Marketing B2B Lead Nurturing Guide From Lead to Close in 60 Days Generate Leads! Leads can come from: 1. Web form 2. Free Trials 3. Trade show 4. Referral 5. Business Cards Day 1: Introductory Phone Call Day 5: Send Case Study Day 2: Follow Up Email Day 9: Webinar Invitation Is your lead on the fast track? Accelerate them to the buying stage Day 14: Send Competitive Advantages Day 20: Send No Activity? Consider recycling your lead for a future campaign Whitepaper Day 28: Touching Base Email Day 35: Webinar Day 38: Phone Call Is the sales rep about to close a deal? Suspend all marketing emails Day 50: Send Implementation Day 44: Phone Call Guide Day 55: Discuss Contract Day 60: Win Sale! DEMANDRESULTS DemandResults.com Evidence-Based Marketing