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B2B Content Marketing Trends for 2015

CONTENT MARKETING BTRENDS FOR 2015 6 If you want to be more effective at content marketing, document your strategy THOSE WHO HAVE A DOCUMENTED STRATEGY 35% SAY THEY HAVE A DOCUMENTED RATE THEMSELVES HIGHLY IN TERMS OF CONTENT STRATEGY CONTENT MARKETING EFFECTIVENESS 14% DOCUMENTED NOT DOCUMENTED Documented strategy | Verbal strategy No content strategy Unsure 60%* 32% 66 70% of content marketers are creating more content than they did one year ago... but only 21% say they are successful at tracking ROI POPULAR B2B CONTENT MARKETING TACTICS INFOGRAPHICS IS THE TACTIC THAT HAD MOST THE GREATEST INCREASE IN USAGE POPULAR SOCIAL MEDIA (other than blogs) 51% 62% 92% of content marketers said they use social media 2013 2014 content. O TOP 5 MOST EFFECTIVE B2B TACTICS IN-PERSON EVENTS WEBINARS I WEBCAST VIDEOS BLOGS CASE STUDIES 69% 64% 60% 60% 58% SOCIAL MEDIA PLATFORM USAGE in 8+ 94% 88% 84% 72% 64% 41% 33% 24% 20% #31 INITIATIVE CONTENT MEASURING CONTENT MARKETERS PLAN TO EFFECTIVENESS WORK ON IN 2015 TOP 3 CHALLENGES OF B2B CONTENT MARKETERS 1 1. Creating engaging content 1 2. Producing content consistently 1 3. Measuring content effectiveness TOP 5 ORGANIZATIONAL GOALS FOR B2B CONTENT MARKETING 55% 66 SAY THEY WILL INCREASE SPENDING Brand Awareness - 84% Lead Generation - 83% MORE THAN HALF OF ALL Engagement - 81% B2B MARKETERS PLAN TO Sales - 75% INCREASE THEIR CONTENT MARKETING BUDGET Lead Nurturing - 74% SOURCES 4öberflip 1 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America - - 48% 38%

B2B Content Marketing Trends for 2015

shared by francoismathieu on Oct 08
MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B content marketing industry survey. Here's an infographic from Uberflip that shows the key findings.




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