B2B Content Marketing 2014

B2B Content Content Marketing Tactics most marketers use MARKETING 80% 81% 87% 73% 73% 76% 76% 2014 63% 64% 68% Online Articles on Videos Case In-person Blogs eNewsletters Social Media presentations other websites studies Articles on events your website Whitepapers Before you roll-up your sleeves to start anything, take a quick read through what some of the companies and content marketers are actually facing in their daily lives. Content Marketing Budgets Outsourcing VS Insourcing On AVERAGE 58% 43% B2B marketers I se Content builds 1% only use both in-house and outsourced content of B2B marketers relationships. Relationships are built on 13 plan to increase their budget outsource 8% 32% 56% are unsure 2% will keep the same budget create content in-house trust. Trust will decrease drives revenue budget tactics - Todd Wheatland 87%| Challenges B2B Content Marketers Deal With 69% 55% 47% 39% 38% 33% lack insufficient time budget of B2B buyers say have a hard time producing enough content not enough variety of content content has an impact inability to on vendor selection have a hard time producing engaging content measure 10 effectiveness Wolfgang Jaegel.com Sources: SocialMediaToday | TopRankBlog