Audience Extension

AUDIENCE EXTENSION DEPLOY TARGETED ADVERTISING CAMPAIGNS TO YOUR USERS ANYWHERE ONLINE BY IDENTIFYING THEM AS USERS OF YOUR CONTENT STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 DEFINE YOUR GOALS AND KPIS UNDERSTANDING YOUR AUDIENCE EVALUATE AUDIENCE EXTENSION SYSTEMS IMPLEMENT YOUR EXTENSION CAMPAIGNS Audience extension campaigns can be executed using data from ENJOY THE SWEET TASTE OF SUCCESS Bee thoughtful. Consider a solution's... Give yourself a hive-five! Once you've defined your audience extension strategy and approach, you can begin to run campaigns that are effective, efficient, and offer greater reach without creating additional ad space on your own content. // Budget // CPM targets // CPC targets // Lead/CPA targets When comes your audience, the stickier they are the better. // Scale and fee // Targeting flexibility // Ability to access and/or existing ad tag parameters, data management platforms, and/or site pixels. // Create a marketing plan Learn about audience interests inferred from the content visitors consume and the actions they take on your site // Leverage ad tags and/or pixels to collect first-party Reminder: Stay flexible! One of the key contributors to the success of a campaign is giving ad ops the ability to adjust budget allocations across platforms, ad sizes, frequencies, geo-targets, and other targeting criteria in order apply data from third-party providers // Reach extension capabilities and/or an insertion order // Integration with first-party lists, lookalike modeling, and other segmentation/grouping techniques which accurately lays out your KPIS // Determine available reach for your budget // Compare your first-party audience data // Establish how long a visitor should stay in a particular audience list; the most recent visitors are to meet KPIS. audience data to similar third-party audience lists to establish the most efficient targeting options // Traffic your audience extension campaign typically the most valuable Reminder: Monitor and optimize often to ensure that you stay on track to meet your campaign goals honey aney AD OPS WEBSITES TECHNOLOGY AUDIENCES SUCCESS