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Attribution Models

ATTRIBUTION MODELS MARKETERS ARE USING 54% MULTICHANNEL ATTRIBUTION MODELS MARKETERS RATE THEIR COMPANY'S 1/3 UNDERSTANDING OF ATTRIBUTION BELOW AVERAGE SINGLE TOUCH ATTRIBUTION I.. First Interaction Last Touch Last Non-Direct Interaction MULTI TOUCH ATTRIBUTION Linear Time Decay U Shaped LLULLI LI W Shaped Full Path Custom DAMANSONI.COM References: emarketerer.com

Attribution Models

shared by damansoni on Jul 08
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Only 54% of marketers are using multichannel attribution models 1/3rd of marketers rate their company's understanding of multi-touch attribution as 'below average' Different types of single-touch at...

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