ASOS at 15 Years

asos The online fashion retailer is 15 years old in 2015. Timeline asos 这 就是 AS . Launched Chinese language site - bringing the total to 9 language specific sites. 2013 Launched Russian language site S IS ASO Opened more international offices in Lille, France and Berlin, Germany fpe, |МУЖСКОЕ Opened international office in Sydney, 2012 Australia and New York Launched Australian,Italian and Spanish language ASOS sites ASOS Launched iPhone and iPad app 2011 asos Launched ASOS Fashion Finder in Launched ASOS Facebook Shop MANGO BUY & SELL NEW, PRE-OWNED & asos RKS Launched ASOS Marketplace Launched American, German and French language ASOS sites 2010 THE CARBON NEUTRAL COMPANY Launched ASOS Mobile Achieved CarbonNeutral® company status asos ACPHERSO diacover foshian onlina O WOMEN MEM | DESIGNER BEAUT Home Blogs Forums ideas People Gro Launched ASOS Life 2009 ASUMMER OF SOUND: BEST OF BESTIVAL Our rupart tee ar's tast ter Launched Designer Store AN" OUTLET 2008 Launched ASOS Outlet ASC .com Introduced ASOS own label for Men 2007 Launched ASOS Magazine 2006 First UK online store to launch catwalk asos Buncefield Fuel Depot explosion closes business O WOMEN MEN for 6 weeks * BE 2005 Launched ASOS Beauty discover fashion onlin Introduced ASOS own label for Women 2004 Maiden profit London STOCK EXCHANGE ASOS PLC Holdings was admitted to AIM 2001 on the London Stock Exchange ASOS launched 2000 OasSeenonScreen.com BUY WHAT YOU SEE ON FILM AND TV Founders Story Nick Robertson and Quentin Griffiths asos discover fashion online, founded As Seen On Screen (ASOS) in 2000. Griffiths left in 2004 Robertson is now Chief Executive Officer, Executive Director of Asos PLC. Robertson Robertson stil has a AUSTIN REED 9.4% stake in the company. Robertson is great-grandson of retailer Austin Reed Robertson was Robertson named as Britain's 298th richest man in 2013 Robertson was awarded an OBE in 2011 for his achievements in the world of fashion retailing. ASOS in Numbers The Company sells over 65,000 branded and own-brand products. asoS Deliver to over discover fashion online 240 countries Each week up to 2,500 new styles go live, whilst ASOS Marketplace offers a further 145,000 products. ASOS's websites attract 29.5 million www unique visitors a month As at 31 December 2013 ASOS had 14.8 million registered users How ASOS Grew capłures and analyzes data Growth Innovation Focus on growth into other markets (other than the UK.) Innovation in digital offering to The company captures and analyzes data from a variety of (social Customers eg. the iPhone and iPad app, its Facebook shop, English-language mobile site and Fashion Finder tool. media) sites which then is used to predict buying trends and demand. supply chain management Cutomer Service Focus on supply chain management Customer Service focus: In June 2013, by opening localized warehouses abroad eg. China and the U.SA ASOS and DPD introduced "Follow My Parcel Service". This service provides real-time tracking down to a 15-minute delivery window. Possible Issues Facing ASOS N Increased competition Need for Rising costs of goods sold as a percentage of sales localised pricing References markets.ft.com/research/Markets/Tearsheets/Business-profile?s=ASC:LSE www.theguardian.com/business/nils-pratley-on-finance/2014/sep/16/asos-third-profit-warning-six-months www.asos.com/infopages/pgeaboutus.aspx?r=2 www.thedrum.com/opinion/2013/04/30/asos-simple-secrets-behind-its-success www.eft.com/retailcpgfashion/asos%E2%80%99-not-so-secret-weapon-success-%E2%80%93-its-supply-chain SnapParcel snapparcel.com .com