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Are you missing out on the explosion of global trade?

CAPITA I Presents ARE YOU MISSING OUT ON THE EXPLOSION OF GLOBAL TRADE? Localisation is the process of translating your business website into local languages, using multilingual search phrases to connect with new audiences. If you're not sure whether to localise your website or not, here are 10 facts to help you make up your mind. 1: INTERNET USERS ACROSS THE WORLD 2.3 billion web users worldwide can see your website Europe: 519 M Oceania/Australia: 24.3 M Middle East: 90 M Asia: 1.1 B North America: 274 M Latin America / Caribbean: 255 M Africa: 167 M 2: YOU CAN REACH 90% OF THEM With just 13 languages Portuguese Dutch Korean ZN English Japanese Arabic German All other languages French Spanish Simplified Chinese Italian Russian Swedish 3: THE B.R.I.C.S. ARE BUILDING Brazil, Russia, India, China, and South Africa will provide 61% of global growth over the next three years 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Rest of the world 4: FOREIGN MARKET CONSUMERS 52.4% won't buy from websites not in their language 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 5: INTERNATIONAL CUSTOMERS 72.1% spend most or all of their time on sites in their own language 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 6: CHINA Their economy grew 8.6% last year It will be bigger than the US economy by 2030 Has the most internet users - 565 million Rest of the world HM 7: H&M In 2013 H&M plan to open 350 new stores - the highest rate of expansion will be China and in the US 8: ASIA ONLINE It's predicted that by 2014 almost half the online population will be Asian - 565 million AM: HM HM Rest of the world Rest of the world 9: ENGLAND AND WALES FIRST LANGUAGES (Excluding English) 500,000 - Polish 221,000 - Bengali (with Sylheti and Chatgaya) 213,000 - Gujarati 159,000 - Arabic 10: U.S. HISPANIC POPULATION Has trillion dollar purchasing power and will account for almost 1/3rd of the US population by 2050 $15 S1990. 000, O00, 000 Sources: Point 1: Point 2,3,4,5: Point 6: & emerging-economies-more-than-u-s-hsbc-says.html Point7: Point 8: Point 9: Point 10: Designed by: Bite Digital (

Are you missing out on the explosion of global trade?

shared by bitedigital on May 01
Translating your website for foreign markets is an increasingly important move for many businesses. But there’s a big difference between translation and true localisation, and many firms are only ge...


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