App vs. Ads - what makes better mobile marketing strategy

6 BILION mobile phone subscribers in the world every 4th mobile phone in the world is a smartphone 1.2 BILLION USERS WORLDWIDE - 2 times more than fixed broadband subscribers - mobile web usage is predicted to overtake PC-based Web usage soon 491.4 MILLION smartphone devices shipped in 2011 alone 2011 2010 11.1% more mobile devices were sold in 2011 than in 2010 63.1% more smartphones were sold during the same year in comparison to 2010. 45% of the world's population is now covered by a 3G mobile network 3G 3G 10% of Website hits/pageviews come from a handheld mobile device. in US and Western Europe, 90% of mobile subscribers have an Internet-ready phone 79% of smartphone users use E) their smartphones to help with shopping LOCAL LOCAL 1 in 3 mobile searches are local and 59% of users visited the store after the search 71 percent of smartphone users that see TV, press or online ad, do a mobile search for more information.