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In-App Advertising Size and Location Matters

Size Matters! inneractive. infographic (and Location) As you probably know by now, Mobile Advertising is here to stay! What most people do not know is that incorporating ads in a mobile app is just the beginning of the long road to successful app monetization. Just like Web advertising, many factors affect the success of a mobile advertising campaign. These include how, when, and where an ad appears in a mobile app. Take a look at the case study below and watch how effective ad placement can play a major role in the process of taking a mobile app from almost no monetization to significant monthly revenue! If you are a developer, follow the 8 detailed steps below to maximize your revenue from in-app advertising! START POINT CTR: 1.1% ECPM: $0.40 Bring your mobile Text Banners Should Get Their Own Dedicated Screen in an App. to life. Games, Themes and much more GO Skip (5) Refresh the Banner Every 2-3 Minutes Make the Ad Look Like Part of the App In Terms of its Design Ad Frequency Is Crucial: Often Enough to Get Attention But Not To Annoy the User Animate the Banner Do Not Disturb Game Play! Ad Between Levels or After the Game Make the Banner Sticky when The User Scrolls Down Great Deals to your mobile GROUPON Skip (5) The Skip Button Should Be 8 Delayed by 1-5 Seconds. FINISH LINE CTR:3.2% eCPM: $2.23 Source: inneractive.

In-App Advertising Size and Location Matters

shared by GeeGrl on Mar 26
This infographic is about looking at how brands and developers can best monetise their mobile apps. This approach leads to higher revenue for brands and app developers.




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