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Announcing: Local Search Ranking Factors Results

Announcing: Local Search Ranking Factors Results Place Page Signals (Categories, Keyword in Business Title, Proximity, etc.) External Loc. Signals (IYP/aggregator NAP consistency, Citation Volume, etc.) Overall On-Page Signals (Presence of NAP, Keywords in Title, Domain authority, etc.) Ranking Factors Link Signals (Inbound anchor text, Linking domain authority, Linking domain quantity, etc.) Review Signals (Review quantity, Review velocity, Review diversity, etc.) Social Signals (Google+ authority, Facebook likes, Twitter followers, etc.) Behavioral/Mob. Signals (Clickthrough rate, Mobile clicks to call, Offers, etc.) Personalization Foundational Ranking Factors & Negative Ranking Factors Proper Category Associations Listing detected at false business location Physical Address in City of Search Keyword stuffing in business name Consistency of Structured Citations Mis-match NAP / Tracking Phone Quality/Authority of Structured Citations Numbers Across Data Ecosystem HTML NAP Matching Place Page NAP Incorrect business category Quantity of Structured Citations (IYPS, Presence of Multiple Place Pages with Data Aggregators) Same/Similar Business Title and Address Mis-match NAP / Tracking Phone Number on Places Landing Page 7. Domain Authority of Website 6. Individually Owner-verified Local Plus Page City, State in Places Landing Page Title Mis-match Address on Places Landing 10 Proximity of Address to Centroid Page Quality/Authority of Inbound Links to Reports of Violations on your place page 11 8. Domain Presence of malware on site 12 Quantity of Native Google Places Reviews 10 Absence of Crawlable NAP on Website (w/text) 11 Presence of Multiple Place Pages with 13 Product / Service Keyword in Business Same Phone Number Title 12 Including Location Keyword in Categories 14 Quantity of Citations from Locally-Relevant 13 Absence of Crawlable NAP on Places Domains Landing Page 15 Proximity of Physical Location to the Point 14 Incorrectly placing your map marker of Search\n(Searcher-Business Distance) 15 Presence of Multiple Categories in Same 16 Quantity of Citations from Industry- Input Field Relevant Domains 16 Association of Google Places account with 17 Local Area Code on Local Plus Page other suppressed listings 18 City, State in Most/All Website Title Tags 17 Address includes suite number similar to 19 Quantity of Third-Party Traditional Reviews UPS Mail Store addresses 20 Page Authority of Places Landing Page URL 18 Keyword/city stuffed Place page 21 Diversity of Inbound Links to Domain descriptions 22 NAP in hCard / Schema.org 19 Non-Compliant Categories (those that do 23 Product/Service Keywords in Reviews not fit 24 Product / Service Keyword in Website URL 20 Listing 800 Number as Only Phone Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts) 25 Number on Place Page 21 Presence of Multiple Crawlable NAP on 26 Location Keyword in Business Title Places Landing Page 27 Primary category matches a broader 22 Keyword-Stuffing in Title Tag of Places category of the search category\n(e.g. Landing Page primary category3restaurant & 23 Choosing to Hide Place Page Address search=pizza) 24 Low Numerical Ratings of Place by Google 28 City, State in Places Landing Page H1/H2 Users Tags 25 Negative Sentiment in Place Reviews 29 Quantity of Inbound Links to Domain from 26 Low Numerical Ratings of Place by Locally-Relevant Domains Third-Party Users 30 Business Title in Anchor Text of Inbound 27 Choosing Service Area for Business on Links to Domain Place Page (as opposed to in-location 31 Quantity of Inbound Links to Domain visits) 32 Diversity of third-party sites on which 28 Mis-Matched or Private WHOIS reviews are present Information 33 Quantity of Reviews by Authority Reviewers 29 50+ MyMaps referring to your location (e.g.Yelp Elite, Multiple Places Reviewers, 30 Multi-lingual listing for the same place etc) 34 Presence of properly implemented rel= author on website 35 Overall Velocity of Reviews (Native + Third-Party) 36 Geographic Keyword in Website URL 37 Location Keywords in Anchor Text of The following factors received no votes Inbound Links to Domain 38 Location Keywords in Reviews from any of the survey respondents. 39 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts) Quality/Authority of Inbound Links to 40 These factors may still Places Landing Page URL contribute to 41 Velocity of Native Google Places Reviews LOCAL SEARCH ENGINE 42 GeoTagged Media Associated with Business (e.g. Panoramio, Flickr, YouTube) 43 Association of Photos with Local Plus Page Loadtime of Places Landing Page URL RANKING 44 45 Numerical Percentage of Local Plus Page Completeness 46 Location Keyword in Local Plus Page Description but are not considered high- priority items. 47 Product / Service Keyword in Local Plus Page Description 48 Product/Service Keywords in Anchor Text of Inbound Links to Domain 49 Authority of +1's on Website 50 Matching, Public WHOIS Information We're eagerly anticipating the discussion of the results in the comments! Jnboud Uisibilidy MOZ

Announcing: Local Search Ranking Factors Results

shared by keywordspot on Aug 07
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Place Page Signals External Loc.Signals On-Page Signals Link Signals Review Signals Social Signals Behavioral/Mob. Signals The following factors received no votes any of the survey respondent...

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