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Anatomy of a Tradeshow Booth

ANATOMY OF A TRADESHOW BOOTH Have you ever thought about what goes in to planning, organizing, and running a tradeshow booth? How do you effectively articulate your company to potential clients, when hundreds of other booths are also calling for their attention? It can be a massive and daunting endeavor. Here's everything that goes into creating the ideal tradeshow booth. A MASSIVE UNDERTAKING Do you have time to sell your business as vital, engage with potential customers, and plan and organize your tradeshow booth? IT TAKES A LOT: 10 100s Nights of Hours of lost sleep worrying of design that your booth won't be a smashing success and construction 1,000s 10,000 Cups of Coffee of Pounds BOOTH to fuel the process of equipment to SSEMELY LEGUIRED construct the booth IT COSTS A LOT: Inline booths cost roughly $1,000 per linear foot. YOUR BOOTH HERE 30 FEET $30,000 Island booths cost roughly $135-$155 per square foot. YOUR BOOTH HERE - 20 FEET- 20 FEET 400 SQ. FT. $54,000-$62,000 If you are spending this much ona booth, shouldn't it be the best booth possible? THE KEY COMPONENTS KNOW YOUR STUFF Gather information about the size and shape of your tradeshow booth space. Design your booth with these specs in mind so it: Is not MAX IMUM САРАСITY Flows well for attendees overcrowded who walk through Incorporates open 10X10 Make it versatile so it can be space to encourage WELCOME modified to fit different 20X20 visitors sizes: 10x10, 20x20, or 30x30 30Х30 STAND OUT IN THE CROWD Catching people's attention with an engaging display is the highest priority. Draw them in, and let your experienced staff do the talking. Important visual aspects: DESIGN AROUND YOUR LOGO - COLORS: A harmonious color palette will set the mood of your company - GRAPHICS: Include graphics from promotional materials to show consistent branding - LIGHTING: Use lighting to guide people's eyes to key focal points THE PARTS ADD UP - FLOORING: White fiberglass floors will reflect light to keep your booth brightly lit and standing out -LIGHTING: Don't go overboard with crazy lights pulling people's attention in every direction - ECO-FRIENDLY: Bamboo plywood, LED lights, and eco glass will show potential customers that you are environmentally conscious SWAG MATTERS - PROMOTIONAL ITEMS: Offer unique items that are high quality. Small swag like coffee tumblers, BPA-free water bottles, and pens are highly useful to attendees and work as free advertising o Pro Tip: Free reusable water bottles help to reduce the amount of disposable plastics used at the tradeshow, increasing your eco-friendly street cred - GAME ON: o Have a game that is relevant to your industry and easy to play o Use it to collect information. Have attendees sign up with their emails in order to participate o Offer real prizes for the game, which will get people excited to participate SHOWCASE YOUR SERVICE - INCORPORATE TECHNOLOGY: Kiosks, multimedia displays, and video testimonials can help tell the story of your company more effectively than a brochure OUR STORY LEARN MORE - DEMOS DEMAND ATTENTION: Let your product do the talking. If you can show the value of what you are offering, it gives people a tangible thing to hold on to in a sea of services. There is a lot to think of when it comes to creating a tradeshow booth. Why worry if you are making yours right, when you can trust a company that specializes in crafting impeccable booths for every industry? Sources: XIBIT SOLUTIONS -3317.html- "LIGH HITH POINTS POINTS

Anatomy of a Tradeshow Booth

shared by marty11 on Jun 13
How do I stand out from the crowd at a tradeshow with hundreds of other businesses displaying their booths? That seems to be the most common question when building out your business' tradeshow booth. ...


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