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Anatomy of the Perfect Join Page

LaborThink.com presents The Anatomy of a Perfect "Join Us" Page (for unions) Union Logo Who We Are Login Contact Join Us Good Headline O Intro Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt: labore et dolore magna aliqua. 4. * Benefit 1 * Benefit 2 * Benefit 3 7. Testimonials O FAQ/Union 101 Lead Gen 1. Question: Answer: 2. Question: Answer: 3. Question: 8. Wage Comparison Download Contact Info 9. ilı 10. 1. 1. Headline 2. Visible Button This is a union's first chance to set the tone of the page. An appealing headline can give the page personality and put the reader at ease. 50% A great example is the Air Line Pilots Association. Its headline of "Welcome Aboard," is fitting for pilots - plus it's friendly and conversational. 50% of international union websites do not have a "Join us" or "Organize" button on the front of the homepage. Instead, it's often buried as a subcategory of a menu item such as "About." 3. Introduction Empathy. Passion for workers' rights. Urgency. solidarity. Don't risk losing potential members by hiding your page. These are all key components of an effective introduction. Put yourself in the readers' shoes and write accordingly. 4. Video 95% 5. Benefits of international unions' websites do NOT have video on their Join pages. Non-members often don't know the full breadth of benefits that union membership offers. Highlight your most popular benefits, noting that they are exclusive to members. That's unfortunate because, when done well, a short video often can communicate a union's dynamics more effectively than text. Video provides the opportunity to use real people, graphics, music, and more. 6. Social Proof check out the Join pages of the Association of Flight Attendants and the United Steelworkers for examples of effective videos. Testimonials and membership numbers are a great way to build trust and assure non- members that your organization is valued by workers like them. 7. FAQ/Union 101 Only 40% of unions provide a FAQ or beginner's guide to unionism. This is an essential ingredient in a Join page because non-members often have misconceptions about union membership. Unfortunately, almost 90% of internationl unions' Join pages still do not contain testimonials. 9. Wage Comparison 8. Lead Generation A simple graph comparing union wages versus non-union wages can be as effective as volumes of text. A lead generation form is a simple form that almost every international union uses. It contains fields such as name, e-mail, and phone number so that the union can follow up with potential members. It's one of the most valuable Despite the punch that these graphs pack, less than 10% of international unions' Join pages use them. sections of any Join page. If you want some inspiration, check out the pages of the UAW, OPEIU, and IBEW for great examples.wage 10. Contact Info Less than half of unions display an e-mail address or phone number on their Join pages. 11. Online App It's a simple fix and one that will spare potential members unnecessary frustration. consider placing your membership application online to make it easier for non- members to get started. It speeds up the process for both your union and the potential member. Need help with your "Join Us" page? Contact me for a free page analysis at info@laborthink.com. @laborthink Labor Think LaborThink.com presents The Anatomy of a Perfect "Join Us" Page (for unions) Union Logo Who We Are Login Contact Join Us Good Headline O Intro Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt: labore et dolore magna aliqua. 4. * Benefit 1 * Benefit 2 * Benefit 3 7. Testimonials O FAQ/Union 101 Lead Gen 1. Question: Answer: 2. Question: Answer: 3. Question: 8. Wage Comparison Download Contact Info 9. 10. 1. 1. Headline 2. Visible Button This is a union's first chance to set the tone of the page. An appealing headline can give the page personality and put the reader at ease. 50% A great example is the Air Line Pilots Association. Its headline of "Welcome Aboard," is fitting for pilots - plus it's friendly and conversational. 50% of international union websites do not have a "Join us" or "Organize" button on the front of the homepage. Instead, it's often buried as a subcategory of a menu item such as "About." 3. Introduction Empathy. Passion for workers' rights. Urgency. solidarity. Don't risk losing potential members by hiding your page. These are all key components of an effective introduction. Put yourself in the readers' shoes and write accordingly. 4. Video 95% 5. Benefits of international unions' websites do NOT have video on their Join pages. Non-members often don't know the full breadth of benefits that union membership offers. Highlight your most popular benefits, noting that they are exclusive to members. That's unfortunate because, when done well, a short video often can communicate a union's dynamics more effectively than text. Video provides the opportunity to use real people, graphics, music, and more. 6. Social Proof check out the Join pages of the Association of Flight Attendants and the United Steelworkers for examples of effective videos. Testimonials and membership numbers are a great way to build trust and assure non- members that your organization is valued by workers like them. 7. FAQ/Union 101 Only 40% of unions provide a FAQ or beginner's guide to unionism. This is an essential ingredient in a Join page because non-members often have misconceptions about union membership. Unfortunately, almost 90% of internationl unions' Join pages still do not contain testimonials. 9. Wage Comparison 8. Lead Generation A simple graph comparing union wages versus non-union wages can be as effective as volumes of text. A lead generation form is a simple form that almost every international union uses. It contains fields such as name, e-mail, and phone number so that the union can follow up with potential members. It's one of the most valuable Despite the punch that these graphs pack, less than 10% of international unions' Join pages use them. sections of any Join page. If you want some inspiration, check out the pages of the UAW, OPEIU, and IBEW for great examples.wage 10. Contact Info Less than half of unions display an e-mail address or phone number on their Join pages. 11. Online App It's a simple fix and one that will spare potential members unnecessary frustration. consider placing your membership application online to make it easier for non- members to get started. It speeds up the process for both your union and the potential member. Need help with your "Join Us" page? Contact me for a free page analysis at info@laborthink.com. @laborthink Labor Think LaborThink.com presents The Anatomy of a Perfect "Join Us" Page (for unions) Union Logo Who We Are Login Contact Join Us Good Headline O Intro Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt: labore et dolore magna aliqua. 4. * Benefit 1 * Benefit 2 * Benefit 3 7. Testimonials O FAQ/Union 101 Lead Gen 1. Question: Answer: 2. Question: Answer: 3. Question: 8. Wage Comparison Download Contact Info 9. 10. 1. 1. Headline 2. Visible Button This is a union's first chance to set the tone of the page. An appealing headline can give the page personality and put the reader at ease. 50% A great example is the Air Line Pilots Association. Its headline of "Welcome Aboard," is fitting for pilots - plus it's friendly and conversational. 50% of international union websites do not have a "Join us" or "Organize" button on the front of the homepage. Instead, it's often buried as a subcategory of a menu item such as "About." 3. Introduction Empathy. Passion for workers' rights. Urgency. solidarity. Don't risk losing potential members by hiding your page. These are all key components of an effective introduction. Put yourself in the readers' shoes and write accordingly. 4. Video 95% 5. Benefits of international unions' websites do NOT have video on their Join pages. Non-members often don't know the full breadth of benefits that union membership offers. Highlight your most popular benefits, noting that they are exclusive to members. That's unfortunate because, when done well, a short video often can communicate a union's dynamics more effectively than text. Video provides the opportunity to use real people, graphics, music, and more. 6. Social Proof check out the Join pages of the Association of Flight Attendants and the United Steelworkers for examples of effective videos. Testimonials and membership numbers are a great way to build trust and assure non- members that your organization is valued by workers like them. 7. FAQ/Union 101 Only 40% of unions provide a FAQ or beginner's guide to unionism. This is an essential ingredient in a Join page because non-members often have misconceptions about union membership. Unfortunately, almost 90% of internationl unions' Join pages still do not contain testimonials. 9. Wage Comparison 8. Lead Generation A simple graph comparing union wages versus non-union wages can be as effective as volumes of text. A lead generation form is a simple form that almost every international union uses. It contains fields such as name, e-mail, and phone number so that the union can follow up with potential members. It's one of the most valuable Despite the punch that these graphs pack, less than 10% of international unions' Join pages use them. sections of any Join page. If you want some inspiration, check out the pages of the UAW, OPEIU, and IBEW for great examples.wage 10. Contact Info Less than half of unions display an e-mail address or phone number on their Join pages. 11. Online App It's a simple fix and one that will spare potential members unnecessary frustration. consider placing your membership application online to make it easier for non- members to get started. It speeds up the process for both your union and the potential member. Need help with your "Join Us" page? Contact me for a free page analysis at info@laborthink.com. @laborthink Labor Think LaborThink.com presents The Anatomy of a Perfect "Join Us" Page (for unions) Union Logo Who We Are Login Contact Join Us Good Headline O Intro Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt: labore et dolore magna aliqua. 4. * Benefit 1 * Benefit 2 * Benefit 3 7. Testimonials O FAQ/Union 101 Lead Gen 1. Question: Answer: 2. Question: Answer: 3. Question: 8. Wage Comparison Download Contact Info 9. 10. 1. 1. Headline 2. Visible Button This is a union's first chance to set the tone of the page. An appealing headline can give the page personality and put the reader at ease. 50% A great example is the Air Line Pilots Association. Its headline of "Welcome Aboard," is fitting for pilots - plus it's friendly and conversational. 50% of international union websites do not have a "Join us" or "Organize" button on the front of the homepage. Instead, it's often buried as a subcategory of a menu item such as "About." 3. Introduction Empathy. Passion for workers' rights. Urgency. solidarity. Don't risk losing potential members by hiding your page. These are all key components of an effective introduction. Put yourself in the readers' shoes and write accordingly. 4. Video 95% 5. Benefits of international unions' websites do NOT have video on their Join pages. Non-members often don't know the full breadth of benefits that union membership offers. Highlight your most popular benefits, noting that they are exclusive to members. That's unfortunate because, when done well, a short video often can communicate a union's dynamics more effectively than text. Video provides the opportunity to use real people, graphics, music, and more. 6. Social Proof check out the Join pages of the Association of Flight Attendants and the United Steelworkers for examples of effective videos. Testimonials and membership numbers are a great way to build trust and assure non- members that your organization is valued by workers like them. 7. FAQ/Union 101 Only 40% of unions provide a FAQ or beginner's guide to unionism. This is an essential ingredient in a Join page because non-members often have misconceptions about union membership. Unfortunately, almost 90% of internationl unions' Join pages still do not contain testimonials. 9. Wage Comparison 8. Lead Generation A simple graph comparing union wages versus non-union wages can be as effective as volumes of text. A lead generation form is a simple form that almost every international union uses. It contains fields such as name, e-mail, and phone number so that the union can follow up with potential members. It's one of the most valuable Despite the punch that these graphs pack, less than 10% of international unions' Join pages use them. sections of any Join page. If you want some inspiration, check out the pages of the UAW, OPEIU, and IBEW for great examples.wage 10. Contact Info Less than half of unions display an e-mail address or phone number on their Join pages. 11. Online App It's a simple fix and one that will spare potential members unnecessary frustration. consider placing your membership application online to make it easier for non- members to get started. It speeds up the process for both your union and the potential member. Need help with your "Join Us" page? Contact me for a free page analysis at info@laborthink.com. @laborthink Labor Think LaborThink.com presents The Anatomy of a Perfect "Join Us" Page (for unions) Union Logo Who We Are Login Contact Join Us Good Headline O Intro Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt: labore et dolore magna aliqua. 4. * Benefit 1 * Benefit 2 * Benefit 3 7. Testimonials O FAQ/Union 101 Lead Gen 1. Question: Answer: 2. Question: Answer: 3. Question: 8. Wage Comparison Download Contact Info 9. 10. 1. 1. Headline 2. Visible Button This is a union's first chance to set the tone of the page. An appealing headline can give the page personality and put the reader at ease. 50% A great example is the Air Line Pilots Association. Its headline of "Welcome Aboard," is fitting for pilots - plus it's friendly and conversational. 50% of international union websites do not have a "Join us" or "Organize" button on the front of the homepage. Instead, it's often buried as a subcategory of a menu item such as "About." 3. Introduction Empathy. Passion for workers' rights. Urgency. solidarity. Don't risk losing potential members by hiding your page. These are all key components of an effective introduction. Put yourself in the readers' shoes and write accordingly. 4. Video 95% 5. Benefits of international unions' websites do NOT have video on their Join pages. Non-members often don't know the full breadth of benefits that union membership offers. Highlight your most popular benefits, noting that they are exclusive to members. That's unfortunate because, when done well, a short video often can communicate a union's dynamics more effectively than text. Video provides the opportunity to use real people, graphics, music, and more. 6. Social Proof check out the Join pages of the Association of Flight Attendants and the United Steelworkers for examples of effective videos. Testimonials and membership numbers are a great way to build trust and assure non- members that your organization is valued by workers like them. 7. FAQ/Union 101 Only 40% of unions provide a FAQ or beginner's guide to unionism. This is an essential ingredient in a Join page because non-members often have misconceptions about union membership. Unfortunately, almost 90% of internationl unions' Join pages still do not contain testimonials. 9. Wage Comparison 8. Lead Generation A simple graph comparing union wages versus non-union wages can be as effective as volumes of text. A lead generation form is a simple form that almost every international union uses. It contains fields such as name, e-mail, and phone number so that the union can follow up with potential members. It's one of the most valuable Despite the punch that these graphs pack, less than 10% of international unions' Join pages use them. sections of any Join page. If you want some inspiration, check out the pages of the UAW, OPEIU, and IBEW for great examples.wage 10. Contact Info Less than half of unions display an e-mail address or phone number on their Join pages. 11. Online App It's a simple fix and one that will spare potential members unnecessary frustration. consider placing your membership application online to make it easier for non- members to get started. It speeds up the process for both your union and the potential member. Need help with your "Join Us" page? Contact me for a free page analysis at info@laborthink.com. @laborthink Labor Think

Anatomy of the Perfect Join Page

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Diagram of a Join or Organize web page for labor unions

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Labor Think

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Business
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