The Anatomy of a High Converting Product Page

LEMONSTAND PRESENTS ANATOMY OF A HIGH CONVERTING PRODUCT PAGE URL Each product should have its own unique URL and customers should be able to tell what the product is by looking at the URL. The URL should contain important keywords, no dynamic elements (e.g.: productid=123) and be kept as short as possible. Products should only have one unique URL pointing to it. GOOD BAD www.buysunglasses.com/product/gold-p-diddy-signature-sunglasses www.buysunglasses.com/collections/limited-edition-collaboration-series/products/gold-p-diddy-signature-sunglasses www.buysunglasses.com/collections/frontpage/products/poler-2-man-tent TITLE Use important SEO keywords in the title but don't make it sound nonsensical Golden Snapback Hat www.snapbackjoy.com/product/golden-snapback-joy DON'T MAKE TITLES LONGER THAN 55 CHARACTERS CUSTOMER SHOULD BE ABLE TO VISUALIZE THE PRODUCT JUST BY READING THE TITLE IMAGE The product image is the most powerful component of your page. Larger images allow consumers to see details and can help you increase conversion rates. 67% 67% of consumers consider images very important in online shopping Show different angles, sizes, colours or styles of your product with multiple images. Don't scrimp on image quality. Hire a professional photographer. CALL TO ACTION The call to action should be a button not a link Make the CTA stand out so that shoppers can find it easily. Label the CTA correctly. 'Add to Cart' takes customers to the shopping cart, while 'Buy Now' takes them to checkout. ADD TO CART BUY NOW PRODUCTS WITH REVIEWS Reviews are a form of social proof, a powerfu asion tactic. The more reviews and ratings a product has, the better the conversion rate PRODUCT REVIEWS = HIGHER CONVERSION RATE .... .. . .... .... .... ... .... PRODUCT NOTES Talk about the benefits of your product, rather than the features. Let consumers know if the product is in stock before they try to buy. Create an emotional connection Be upfront about shipping prices or buyers might abandon your cart later. with shoppers. Build a story around your product. Display a warranty and returns policy to ease concerns. LemonStand https://lemonstand.com