Anatomy of Enterprise Mobility

ANATOMY OF- ENTERPRISE O MOBILITY Enterprise mobility is one of the fastest growing areas of business, allowing companies to virtually connect with customers and employees from anyplace in the world. 234 million people in the United States own a mobile device (61.5 million of which use a smartphone). By 2015, the world's mobile worker population will reach 1.3 billion, representing 37.2% of the total workforce. [2] The use of tablets among corporate-liable and personal-liable businesses is expected to reach over 40 million units in 2012. (17) This is not being hindered by the new Bring Your Own Device (BYOD) trend that entails employees using their own mobile devices in the workplace. 120] By 2015, the global market for enterprise mobility is projected to exceed $168.8 billion. [13] To understand enterprise mobility, let's look at the structure of this phenomenon and why you need a solution that pulls everything together. The first component to Mobile Enterprise Application Platform (MEAP) better understand the anatomy of enterprise mobility is Mobile Enterprise Application Platform, or MEAP. What is MEAP? Quite simply, it's a platform where tools manage the development, testing, and launching of corporate software running on mobile devices. [3) MEAP Features 100. 00110 10010 Ability to deliver applications easily to a cross-platform, BYOD enterprise environment Development environment to Ability for an administrator to manage mobile apps control which users can access what applications and databases (3) and link them to enterprise apps and databases (3) So Many MEAP Choices challengers leaders As the enterprise mobility market increases, several companies are now starting to utilize MEAP platforms. [14) Research Syclo In Motion Microsoft Apple Spring Wireless • Pyxis Mobile Antenna •SAP-Sybase Choice is a good thing - however, there are virtually no vendors that are leaders in the field. IBMO Rhomobile nice players visionaries completeness of vision Why Do You Need MEAP? 3rd Party Apps Internet Apps > Mobile Application Development (MAD) is very different from traditional AD. Bilesforce Legacy Apps ORACLE SAP > Higher costs with many platforms Several OSs > More testing complexity and defects > Wireless connections and networks > Security concerns > Power limitations (18] OI||||||||| TO Enterprise Application Store While more businesses are going mobile, employees need access to the necessary tools for their phones. Thus, many enterprises are creating their own application stores. [5] Easy Working Conditions To be effective, employees and enterprises want a simple process for downloading relevant apps on + their mobile devices as Google and Apple downloads are the norm. [5) Allows IT to increase employee success. [5) Building app stores takes time, money, and effort, but the end result is that employees are more productive and satisfied. (5) App Store Choice Apple's app store has 425,000+ applications with 15 billion Balesforce Mobile software sales $14.3 billion app exchange has 100+ apps. [16] downloads. (15] $7.3 billion 88% of businesses using iPhones are having employees test apps, with app stores supplementing the features, 16] 2011 2012 92% increase (15] What Does an Enterprise App Store Do? > Enables secure management of applications and application data based on user profiles > Catalogs and rates applications > Distributes internal or 3rd-party apps to all leading smartphone and tablet OSs > Zero requirements for APIS to be entered at application development > Pushes updates to applications over the air > Offers directory interfaces > Manages application inventory on device [18] APPLICATIONS Finance Sales HR Marketing Mobile device management (MDM) is a tool or space that allows a central user to configure and oversee all the enterprise's mobile devices (laptops, phones, tablets). Mobile Device 3) Management Goal of MDM Master Data Hub App Data Increase functionality and security while decreasing costs and downtime Application System Master Data The Ideal MDM Works with the most common mobile platforms and apps App Data Compatible with several service providers Application System Implemented virtually > Add and remove devices from the network remotely App Data Application System What are the Elements of MDM? Software Distribution - Manage and support mobile applications (deploy, install, update, delete, and block) > Policy Management – Manage the control, development, and operations of enterprise mobility policy > Inventory Management- Provision and support the inventory > Security Management- Enforce device security like authentication and encryption > Service Management – Rate telecom services (19] Telecom Expense Management Once a company has made the decision to use enterprise mobility, decided on applications, and identified an MDM, the next step is to find a payment system to manage the expenses. How to Set Up Expense Management X Identify a telecom expense- management vendor. [7] Determine if you want to license buy the product, outsource software, the entire process. [7) X Think about what's best for your enterprise. The Ideal TEM Approach > Open architecture supporting SaaS and licensed environments > Full mobility communications life-cycle management • Procurement, inventory management, and provisioning MACD, wireless management, and optimization Invoice management Call accounting and charge-backs No IT system is complete without a way to measure its success or failure. Analytics (reports and targeted analytics) is a crucial component to make that happen. Analytics What Analytics Can Tell You Strategic Marketing (8] Return on Traffic (8] Users (8) Investment [8] Working cross-platform means computing via desktop, laptop, mobile, and tablet. Essentially, the employee uses multiple pieces of technology to do work. [9] Cross-Platform User Experience Benefits > Consistent employee experience regardless of device *o > Higher employee productivity $4 > Lower training costs > Embraces the global BYOD phenomenon > Service coherence Oo> Lower cost of technical support > Write code once and apply everywhere 0010 > Single location for web and native apps There's a lot to think about with enterprise mobility, and so many choices when it comes to MEAP, MDM, and app store offerings. Looking at integrated systems makes transitioning to enterprise mobility a smoother process. Once a company decides to embrace enterprise mobility, there's no telling how high business will soar. Contact us at Need more info? [email protected] Sources: [1] http://www.comscore.com/press_events/press_releases/2011/1/com _reports_ ovember 2010_U.S._mobile_subscriber_market_share [2] http://www.eweek.com/c/a/mobile-and-wireless/mobile-worker-population-to-reach-13-billion- by-2015-idc-238980/ [3] http://searchconsumerization.techtarget.com/definition/mobile-enterprise-application-platform- meap [4] https://docs.google.com/viewer?a=v&pid=gmail&attid=0.1&thid=134fc7158e56bb52&mt= application/vnd.openxmlformats-officedocument.presentationml.presentation&url=https://mail. google.com/mail/?ui%3d2%26ik%3d775dfd6e48%26view%3datt%26th%3d134fc7158e56b b52%26attid%3d0.1%26disp%3dsafe%26realattid%3df_gxnk65p10%26zw&sig=ahietbs27 uqxeg2wrex2efdiqiav4rlxlq [5] http://www.informationweek.com/news/231900233 [6] http://searchmobilecomputing.techtarget.com/definition/mobile-device-management [7] http://www.networkworld.com/news/2006/112706-telecom-companies-to-watch.html [8] http://www.google.com/analytics/ [9] http://dl.acm.org/citation.cfm?id%=1851637 [10] http://www.readwriteweb.com/archives/sponsor_post_cross_platform_mobile_-_the_best_of_ w.php [11] http://developers.slashdot.org/story/12/01/20/0024216/the-headaches-of-cross-platform- mobile-development [12] http://apcmag.com/smartphone-development-going-cross-platform.htm [13] http://www.prweb.com/releases/lenterprise/mobility/prweb4370204.htm [14] http://www.leadentsolutions.com/news-story/gartner_announce_magic_quadrant_for_ enterprise_mobility/ [15] http://www.formtek.com/blog/?p=2351 [16] http://venturebeat.com/2011/01/18/apple-q4-2010-enterprise-sales/ [17] http://finance.yahoo.com/news/strategy-analytics-global-business-tablet-162700841.html [18] http://www.gartner.com [19] http://www.gartner.com/technology/media-products/reprints/mobileiron/article1/article1.html [20] http://www.webopedia.com/term/b/byod.html ability to execute %24 %24