The Anatomy of An Email Newsletter: Is Your Email Ready to Send?

ANANATOMY OF AN Email Newsletter When sending email newsletters, it's important to make them jump off the screen and stand out. Blasting out marketing messages or exciting news isn't well received if you don't carefully craft the packaging of the delivery. Incorporating best practices in design and content will make your email newsletters sing. Four Types of Email Newsletter Informational Promotional Educational Lead Nurturing Introduces a new product, service, event or special promotion. Content rich and targeted to a specific audience, designed to generate sales Short and informational, can Helps solve a problem by teaching or explaining solutions. include curated content from other leads. sources, news or event information. 2 Anatomy To: Personalized Name From: Your Name Subject: Creative Compelling Action Oriented Subject Email Sender name Subject Line 73% make the decision to click on the "report spam" or "junk" button using the from line 35% percent of email users open messages because of what's contained in the subject line BE-TRENDY 73% 35% COMPANY Choose a recognized name and organization representing your brand. Avoid generic addreesses such ars "marketing@" Tip: Create an action oriented Tip: subject line with a compelling offer. Be brief, long subject lines perform lower. Avoid spam trigger words. View Online Relevant Content 33% of those surveyed have images in their email provider turned on by default 33% 75% of respondents say lack of relevance is the biggest reason subscribers choose to 75 Include a link at the top of the newsletter allowing recipients to view an online version of your email in case of inbox display issues. Tip: opt out Create relevant and Tip: personalized content. Only send content your audience wants to receive. Branding Call to Action FIND OUT MORE 40% say receiving email has a positive impact on their likelihood to make a future purchase from a company Write content that 40% engages the reader and calls for action. Link to relevant landing pages. Tip: Position your logo for a quick recognition. If they know your brand, the reader is more likely to read the email. Reinforce your brand ID by matching your website and email branding styles. Sharing 27% of respondents state they have shared the contents of a newsletter on a social network 27% Include links to your Tip: social networks and allow subscribers to forward to a friend, Enable subscribers to share within their own networks. Images Match images to your content to enhance the message. Include alt text for cases where images don't display in the inbox. Remember images perform better than written copy for some audiences. Preferences 82% of those surveyed said they use the unsubscribe features provided when they want to stop getting email from companies Short & catchy teaser headline 82% Headlines Make sure subscribers can update their profile or unsubscribe somewhere at Include article headlines with links to the content. Keep the email newsletter brief with teaser intros. Entice the reader to click to the bottom of your email. your site. Contact us Analytics Include your analytics tracking codes so you can easily measure your results, both email and website landing pages. ctdnb anbsp anbsp