Anatomy of an Effective Business Sign

ΑΝΑΤ ΟΜY OF AN EFFECTIVE BUSINESS SIGN Signs do so much more than state company names and present business locations – they attract attention, turn heads, and get people in the door. What elements play into creating an effective one? LEGIBLE TYPEFACE CLEAR IMAGES WHITE SPACE Not only does the typeface suit the type of business, it's also legible even for drivers who want to read the message while driving by. No fancy cursive or novelty font combos; just sans serif ones like Arial, Frutiger, or Helvetica. Signs with images are proven to be a thousand times more likely to attract attention. These images are clear and large enough to make an immediate connection to the business and create brand positioning among the customers' minds. Too much clutter confuses customers, so it's imperative to maintain 30%-40% white space. The space doesn't actually need to be white- this refers to space devoid of text or images, and applies to backgrounds of all colors. MY ROOMMATE'S CLOS ET SAVE UP TO BIG SUMMER BLOWOUT 80% CLEARANCE O N E w K O N LY ON ALL SUMMER CO LECON QUICK INFORMATION COLOR COMBINATION An effective business sign imparts its message clearly and quickly. Tailored to its environment, it should be 3-5 words in length, arranged horizontally rather than vertically, and has no abbreviations unless they're popularly known. Certain color combinations work better than others. The best ones are black, dark blue, or red text on yellow or white background. When using more than one sign, stick to the same color scheme to maintain coherence and avoid circus-like vibe. SK SK DISPLAYS Looking to print some flags and banners for your business? Visit www.skdisplaysbanners.com.au to get started. YOUR SIGN & DISPLAY SOLUTIONS