Anatomy of a Digital Media Campaign

THE ANATOMY OF A A DIGITAL MEDIA CAMPAIGN The communication strategy, or campaign blue print is the brain of a Digital Media Campaign which outlines specific avenues and mediums that are used to reach the target demographic. BRAIN STRATEGY The visual identity is the face of a campaign; a visual representation of the campaign message meant to convey and support that campaign message, visually. FACE IDENTITY Fuels every interaction through out the campaign and is at the forefront of your digital media presence. The message is then translated into a visual identity. НEART MESSAGE Reaching out to the target audience through means of communication to convey the ARMS message of the campaign. OUTREACH • NEWSLETTER CAMPAIGN A series of pre-configured newsletters reduces the exhausting time to manage a newsletter campaign. $4 MEDIA BUYING Getting the best bang for your marketing buck when it comes to a media-based ad purchase. LEGS A successful Cotent Management system (CMS) allows websites to become a hub for communications INTERACTIVE MEDIA rather than a static webpage. INTERACTIVE WEB PORTAL SOCIAL MEDIA web portals require unique functionality including Ecommerce, Event registrationor ticket sales, a GEO-IP store locator, multi-lingual options or even robust social networking features. A successful social media presence is that in which all| profiles are kept on brand through custom designs profiles and messaging. The success of a campaign will rely on having these moving parts all working together in unison to communicate a campaign message to the target audience. II %24 %24