Align Your Organizational Culture to Your Global Expansion Strategy

PUT YOUR SURVEY TO WORK ALIGN YOUR ORGANIZATIONAL CULTURE TO YOUR GLOBAL EXPANSION STRATEGY ADVANTAGE CEB's ClearAdvantage framework measures engagement, alignment, and agility-three universal competencies for every successful organization. It also assesses whether your organizational culture demonstrates the key capabilities CREATE. known to support your business priorities. BUSINESS PRIORITIES AGILITY SUSTAIN ADVANTAGE SCALE (MERGER/ ACQUISITION) SOLUTIONS STRATEGY QUALITY INNOVATION 2$ GLOBAL EXPANSION BUSINESS MODEL CUSTOMER CONTINUOUS LOW-COST TRANSFORMATION CENTRICITY IMPROVEMENT LEADER EMERGING MARKETS AND GLOBAL OPERATIONS ARE A KEY SOURCE FOR GROWTH CEB research predicts emerging markets will continue to fuel global expansion, impacting how companies operate and creating a more dynamic work environment. 59% of the global GDP will be dominated by emerging markets 57% 10 of employees reported an increase of coworkers other loc ions the past three years NY CHALLENGES IN ACHIEUEMENT Leaders and employees must understand the norms and nuances of a new market to avoid conflict with customers, employees and regulators. Global leaders must strike a delicate balance between central control and local autonomy. Leaders often struggle to manage in a way that allows for enough central control to maintain some standardization and efficiency... TOOPOO- O .while affording local managers enough leeway to serve their individual markets most effectively. SURUEY DESIGN TO SUPPORT A GLOBAL EXPANSION CULTURE If global expansion is your business priority, use the ClearAdvantage approach to create a culture that supports it. Using research, we have defined the following 2 key success factors - and the capabilities that drive them. GLOBAL GOUERNANCE & ORGANIZATIONAL STRUCTURE An organization must tailor itself to its local presence, while still ensuring a level of standards and efficiency SAMPLE CAPABILITIES: • Decentralized decision-making • Autonomy and empowerment • Understanding customer perspective • Process standardization Knowledge-sharing • Best practices adoption GOUERNMENT & COMMUNITY RELATIONS Firms should ensure they are being good corporate citizens in the areas in which they operate. SAMPLE CAPABILITIES: • Local community involvement • Attitude towards new or different cultures Using the ClearAdvantage approach, your employee survey can become a strategic tool to assess whether your organization has the critical capabilities it needs in order to execute successfully on its business priorities. CEB TO LEARN MORE ABOUT CEB'S ClearAdvantage APPROACH, VISIT www.cebglobal.com/workforcesurveys WHAT THE BEST COMPANIES DO @CEBSURVEYS A [email protected] 1.866.754.1854 ALIGNMI