Affiliate Marketing Statistics 2013

The ANATOMY of an affiliate marketer How do you drive TRAFFIC to your site? I Pay Per Click 16% 27% 1 Search Engine Opt im ization 19% 12% IEmail Marketing 11% 1 Social Networks 79% Video or Im ages 59% I Word of Mouth I Blogging I Guest Posting 28% I Comment Market ing 37% I Display Advertising 21% 60% 1 Offline Marketing 1Other What YEAR did you start alfiliate marketing? 2.5% 6.3% 6.3%15.2% 0.6% 1999 1.9% 2.5% 5.1% 1997 2001 2003 2007 0.6% 2005 2009 2911 2013 2015 1995 1998 2000 2002 1996 2006 3.2% 1.9% 3.2% 2010 2004 2014 5.1% 5.7% 10.8% 2008 4.4% 2012 9.5% 13.9% How do you F'IND new affiliate programs? 60% 50% 40% 30% 42% 51% 38% 39% 26% 15% 20% 10% 0% 9% 20% 8% 4% Other competitors Conferences Affiliate Manager Affiliate website Affiliate Network Word of mouth Print publication Search engines Merchant's website What PRODUCTS How many ADVERTISERS do you promote? are you promoting? 1- 10 47% B2C Both 11- 20 16% 21 - 50 69.0% 29.7% 14% 51 - 100 101 - 200 6% 3% B2B 201 300 1% 1.3% 300+ 12% What is your AGE? 2.5% 21.7% 28.6% 18.6% 19.9% 8.7% 22-25 26-30 31-40 41-50 51-60 61+ What are the top FACTORSwhen choosing an advertiser to promote? 17.00% Affiliate network platform 136.70% 124.10% Brand awareness 134.20% Cookie duration 62.00% 124.10% 15.20% Merchant Reputation 131.00% 19.50% Payment terms and methods 17.10% Terms and Conditions 154.40% 16.50% 0% 10% 20% 30% 40% 50% 60% 70% What is your preferred method of CONTACT? WHE RE do you perform your work? 1% 8% 4% 7% Commute Home Both 18% 60% 22% 91% What is GENDER? your I Email IM I Phone I All of the above 1 Other Male Female What is your annual INCO ME from affiliate marketing? $300K- $400K $100K- $200K 2.0% $500K+ $0-$5K $5K-$10K $25K- $50K 39.2% 11.8% 5.9% 2.0% 3.3% FEDE RA ERVEE LRES THE UNITED STAT ES OF. NOTE AME] RICA THIS NOTE IS LEGAL TENDER FOR ALL DEOTS, PUBLIC AND PRIVATE 1118 io916 G H. 12 WANHIN TON, D.C L11180916 G EDO $10K- $25K $200K- $300K 2.0% $400K-$500K $50K- $100K 13.1% 9.2% 2.0% Affiliate Window AvantLink Which ClickBank affiliate Commission Junc. Digital River NETWORKS do you Impact Radius LinkConnector belong to? LinkShare РеpperJam ShareASale To learn more about affiliate marketing, visit us at: www.threeladdersmarketing.com HTHREE LADDERS IMARKETING Source: www.affstat.com