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Advertising Agency Selection in China

CHINA AGENCY SCOPE ADVERTISING AGENCY SELECTION 2014 R3: GC METHODOLOGY R3's 5th survey of agencies in China involved face-to-face interviews with senior marketers covering 971 agency relationships 341 230 243 157 Marketers on Marketers on Marketers on Marketers on ADVERTISING MEDIA AGENCIES DIGITAL AGENCIES MARKETING AGENCIES SERVICES AGENCIES SELECTION CRITERIA AGENCY'S PEOPLE STRATEGIC PLANNING AGENCY WITH NO CONFLICT IN MY SECTOR CREATIVITY EXPERIENCE 62% 56% 43% 33% 28% MY PREVIOUS RELATIONSHIP 16.9% INTERNATIONALITY 11.9% WITH THE AGENCY COST 16.9% SIZE 8% RECOMMENDATION OF ADVERTISER HEAD OFFICE 16.5% RESULTS FOR OTHER CLIENTS 7.3% DIGITAL CAPABILITIES 13% MULTIPLE LOCATIONS 3% 12.6% OTHERS (PRESTIGE, AWARDS) 11% INTEGRATED SERVICES R3: GC @R3WW www.rthree.com in Сн || %24

Advertising Agency Selection in China

shared by checore.ramos on May 05
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2014 China Agency Scope findings R3's 5th survey of agencies in China involved face-to-face interviews with senior marketers covering 971 agency relationships

Publisher

R3

Designer

Alejandra Ramos

Developer

checore.ramos

Category

Business
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