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Ad Wars

clicker The Intemet Television Guide AD WARS €anline US The fight has FOUR R€BUNDS: #1) Ad Revenue #2) Viewer Reach #3) Market Growth 234 Variety of Ads ROUND l: Ad Revenue #1) Which medium is bringing in more revenue? In the United States... TV Ads Online Ads VS Total Revenue (2009) Total Revenue (2009) $41 billion $26 billion % Cha (2008-2009) % Change (2008-2009) -21.2% +8.3% The Winner is: Round 2: Viewer Reach #2) Which medium reaches more viewers? Weekly Primetime Viewers Network Ad Viewers (Millions) CBS 10.72 ABC 10.11 NBC 7.37 FOX 7.26 UNIVISION 4.03 CW 2.23 Total 41.7 Online Publisher Ad Impressions Publisher Ad Impressions* (Billions) Facebook.com 297 Yahoo! Sites 141 Microsoft Sites 64 Fox Interactive 48 Google Sites 35 AOL, Inc. 32 Total 617 *An ad impression, or ad view, occurs when a user pulls up a web page and sees an ad The Winner is: Internet Round 3: Market Growth #3 Which medium is growing faster? Market Share 2009 2012 Key TV 39.4% 40.6% O Internet + 1.2 % Other +4.5% 12.6% 17.1% The internet surpassed magazines in market share in 2009. It is predicted to surpass newspapers in 2010. The Winner is: Internet Round 4: Variety of Ads #4) Which medium has more options? Types of Internet Ads Floating Ad Expanding Ad Polite Ad An ad which moves across the user's screen. An ad which changes size. A large ad that is downloaded in smaller pieces. Б wallpaper Ad Trick Banner Pop-Up Ad Changes the background of the page. A banner ad that simulates an error Opens up in front of, or behind, the current page. message or alert. 8. Video Ad Map Ad Interstitial Ad An ad with video clips instead of static images. Text or graphical ad linked to a map location. Appears before user reaches intended page. Types of Television Ads 30 15-30 secs mins Commercial Infomercial Product Placement Video ad usually 30 seconds long. Information ad usually 15 - 30 minutes long. The placement of a product in a TV show or movie. Interactive TV ads are bridging the gap between television and internet advertising. Interactive Ad Interactive TV ads can link to Pop up while fastforwarding through commercials. online videos, product websites and online ads. The Winner is: Internet Results: Who's Better? The Ultimate 3:1 wins Winner is: Internet Sources: mediabuyerplanner.com/entry/50222/global-ad-spending-to-rise-2.2-in-2010-u.5.-to-fall-2-zenith/ worldtupc.com/blog/tv-advertising-revenue-dropping-online-grows/ tu bythenumbers.zap2it.com/2010/11/16/fox-tops-broadcast-primetime-ratings-for-the-second-week-this-season/72139 comscore.com/Press_Events/Press_Releases/2010/11/U.S._Online_Display_Advertising_Market_Delivers_ 22_ Percent_ Increase_in_Impressions iabuk.net/en/1/adspendgrows300909.mxs browsermedia.co.uk/2009/04/03/iab-reports-a-17-rise browsermedia.co.uk/2009/09/30/online-advertising-becomes-the-uks-largest-advertising-medium/-in-ad-spend-in-2008/ clicker The Intemet Television Guide AD WARS TV €anline US The fight has FOUR R€BUNDS: #1) Ad Revenue #2) Viewer Reach #3) Market Growth 234 Variety of Ads ROUND l: Ad Revenue #1) Which medium is bringing in more revenue? In the United States... TV Ads Online Ads VS Total Revenue (2009) Total Revenue (2009) $41 billion $26 billion % Cha (2008-2009) % Change (2008-2009) -21.2% +8.3% The Winner is: TV Round 2: Viewer Reach #2) Which medium reaches more viewers? Weekly Primetime Viewers Network Ad Viewers (Millions) CBS 10.72 АВС 10.11 NBC 7.37 FOX 7.26 UNIVISION 4.03 CW 2.23 Total 41.7 Online Publisher Ad Impressions Publisher Ad Impressions* (Billions) Facebook.com 297 Yahoo! Sites 141 Microsoft Sites 64 Fox Interactive 48 Google Sites 35 AOL, Inc. 32 Total 617 *An ad impression, or ad view, occurs when a user pulls up a web page and sees an ad The Winner is: Internet Round 3: Market Growth #3 Which medium is growing faster? Market Share 2009 2012 Кey TV 39.4% 40.6% O Internet + 1.2 % Other +4.5% 12.6% 17.1% The internet surpassed magazines in market share in 2009. It is predicted to surpass newspapers in 2010. The Winner is: Internet Round 4: Variety of Ads #4) Which medium has more options? Types of Internet Ads Floating Ad Expanding Ad Polite Ad An ad which moves across the user's screen. An ad which changes size. A large ad that is downloaded in smaller pieces. 4 A wallpaper Ad Trick Banner Pop-Up Ad Changes the background of the page. A banner ad that simulates an error Opens up in front of, or behind, the current page. message or alert. 7 8. Video Ad Маp Ad Interstitial Ad An ad with video clips instead of static images. Text or graphical ad linked to a map location. Appears before user reaches intended page. Types of Television Ads 30 15-30 secs mins Commercial Infomercial Product Placement Video ad usually 30 seconds long. Information ad usually 15 - 30 minutes long. The placement of a product in a TV show or movie. Interactive TV ads are bridging the gap between television and internet advertising. Interactive Ad Interactive TV ads can link to Pop up while fastforwarding through commercials. online videos, product websites and online ads. The Winner is: Internet Results: Who's Better? The Ultimate 3:1 wins Winner is: Internet Sources: mediabuyerplanner.com/entry/50222/global-ad-spending-to-rise-2.2-in-2010-u.5.-to-fall-2-zenith/ worldtupc.com/blog/tv-advertising-revenue-dropping-online-grows/ tu bythenumbers.zap2it.com/2010/11/16/fox-tops-broadcast-primetime-ratings-for-the-second-week-this-season/72139 comscore.com/Press_Events/Press_Releases/2010/11/U.S._Online_Display_Advertising_Market_Delivers_ 22_ Percent_ Increase_in_Impressions iabuk.net/en/1/adspendgrows300909.mxs browsermedia.co.uk/2009/04/03/iab-reports-a-17-rise browsermedia.co.uk/2009/09/30/online-advertising-becomes-the-uks-largest-advertising-medium/-in-ad-spend-in-2008/ LO clicker The Intemet Television Guide AD WARS TV €anline US The fight has FOUR R€BUNDS: #1) Ad Revenue #2) Viewer Reach #3) Market Growth 234 Variety of Ads ROUND l: Ad Revenue #1) Which medium is bringing in more revenue? In the United States... TV Ads Online Ads VS Total Revenue (2009) Total Revenue (2009) $41 billion $26 billion % Cha (2008-2009) % Change (2008-2009) -21.2% +8.3% The Winner is: TV Round 2: Viewer Reach #2) Which medium reaches more viewers? Weekly Primetime Viewers Network Ad Viewers (Millions) CBS 10.72 АВС 10.11 NBC 7.37 FOX 7.26 UNIVISION 4.03 CW 2.23 Total 41.7 Online Publisher Ad Impressions Publisher Ad Impressions* (Billions) Facebook.com 297 Yahoo! Sites 141 Microsoft Sites 64 Fox Interactive 48 Google Sites 35 AOL, Inc. 32 Total 617 *An ad impression, or ad view, occurs when a user pulls up a web page and sees an ad The Winner is: Internet Round 3: Market Growth #3 Which medium is growing faster? Market Share 2009 2012 Кey TV 39.4% 40.6% O Internet + 1.2 % Other +4.5% 12.6% 17.1% The internet surpassed magazines in market share in 2009. It is predicted to surpass newspapers in 2010. The Winner is: Internet Round 4: Variety of Ads #4) Which medium has more options? Types of Internet Ads Floating Ad Expanding Ad Polite Ad An ad which moves across the user's screen. An ad which changes size. A large ad that is downloaded in smaller pieces. 4 A wallpaper Ad Trick Banner Pop-Up Ad Changes the background of the page. A banner ad that simulates an error Opens up in front of, or behind, the current page. message or alert. 7 8. Video Ad Маp Ad Interstitial Ad An ad with video clips instead of static images. Text or graphical ad linked to a map location. Appears before user reaches intended page. Types of Television Ads 30 15-30 secs mins Commercial Infomercial Product Placement Video ad usually 30 seconds long. Information ad usually 15 - 30 minutes long. The placement of a product in a TV show or movie. Interactive TV ads are bridging the gap between television and internet advertising. Interactive Ad Interactive TV ads can link to Pop up while fastforwarding through commercials. online videos, product websites and online ads. The Winner is: Internet Results: Who's Better? The Ultimate 3:1 wins Winner is: Internet Sources: mediabuyerplanner.com/entry/50222/global-ad-spending-to-rise-2.2-in-2010-u.5.-to-fall-2-zenith/ worldtupc.com/blog/tv-advertising-revenue-dropping-online-grows/ tu bythenumbers.zap2it.com/2010/11/16/fox-tops-broadcast-primetime-ratings-for-the-second-week-this-season/72139 comscore.com/Press_Events/Press_Releases/2010/11/U.S._Online_Display_Advertising_Market_Delivers_ 22_ Percent_ Increase_in_Impressions iabuk.net/en/1/adspendgrows300909.mxs browsermedia.co.uk/2009/04/03/iab-reports-a-17-rise browsermedia.co.uk/2009/09/30/online-advertising-becomes-the-uks-largest-advertising-medium/-in-ad-spend-in-2008/ LO clicker The Intemet Television Guide AD WARS TV €anline US The fight has FOUR R€BUNDS: #1) Ad Revenue #2) Viewer Reach #3) Market Growth 234 Variety of Ads ROUND l: Ad Revenue #1) Which medium is bringing in more revenue? In the United States... TV Ads Online Ads VS Total Revenue (2009) Total Revenue (2009) $41 billion $26 billion % Cha (2008-2009) % Change (2008-2009) -21.2% +8.3% The Winner is: TV Round 2: Viewer Reach #2) Which medium reaches more viewers? Weekly Primetime Viewers Network Ad Viewers (Millions) CBS 10.72 АВС 10.11 NBC 7.37 FOX 7.26 UNIVISION 4.03 CW 2.23 Total 41.7 Online Publisher Ad Impressions Publisher Ad Impressions* (Billions) Facebook.com 297 Yahoo! Sites 141 Microsoft Sites 64 Fox Interactive 48 Google Sites 35 AOL, Inc. 32 Total 617 *An ad impression, or ad view, occurs when a user pulls up a web page and sees an ad The Winner is: Internet Round 3: Market Growth #3 Which medium is growing faster? Market Share 2009 2012 Кey TV 39.4% 40.6% O Internet + 1.2 % Other +4.5% 12.6% 17.1% The internet surpassed magazines in market share in 2009. It is predicted to surpass newspapers in 2010. The Winner is: Internet Round 4: Variety of Ads #4) Which medium has more options? Types of Internet Ads Floating Ad Expanding Ad Polite Ad An ad which moves across the user's screen. An ad which changes size. A large ad that is downloaded in smaller pieces. 4 A wallpaper Ad Trick Banner Pop-Up Ad Changes the background of the page. A banner ad that simulates an error Opens up in front of, or behind, the current page. message or alert. 7 8. Video Ad Маp Ad Interstitial Ad An ad with video clips instead of static images. Text or graphical ad linked to a map location. Appears before user reaches intended page. Types of Television Ads 30 15-30 secs mins Commercial Infomercial Product Placement Video ad usually 30 seconds long. Information ad usually 15 - 30 minutes long. The placement of a product in a TV show or movie. Interactive TV ads are bridging the gap between television and internet advertising. Interactive Ad Interactive TV ads can link to Pop up while fastforwarding through commercials. online videos, product websites and online ads. The Winner is: Internet Results: Who's Better? The Ultimate 3:1 wins Winner is: Internet Sources: mediabuyerplanner.com/entry/50222/global-ad-spending-to-rise-2.2-in-2010-u.5.-to-fall-2-zenith/ worldtupc.com/blog/tv-advertising-revenue-dropping-online-grows/ tu bythenumbers.zap2it.com/2010/11/16/fox-tops-broadcast-primetime-ratings-for-the-second-week-this-season/72139 comscore.com/Press_Events/Press_Releases/2010/11/U.S._Online_Display_Advertising_Market_Delivers_ 22_ Percent_ Increase_in_Impressions iabuk.net/en/1/adspendgrows300909.mxs browsermedia.co.uk/2009/04/03/iab-reports-a-17-rise browsermedia.co.uk/2009/09/30/online-advertising-becomes-the-uks-largest-advertising-medium/-in-ad-spend-in-2008/ LO clicker The Intemet Television Guide AD WARS TV €anline US The fight has FOUR R€BUNDS: #1) Ad Revenue #2) Viewer Reach #3) Market Growth 234 Variety of Ads ROUND l: Ad Revenue #1) Which medium is bringing in more revenue? In the United States... TV Ads Online Ads VS Total Revenue (2009) Total Revenue (2009) $41 billion $26 billion % Cha (2008-2009) % Change (2008-2009) -21.2% +8.3% The Winner is: TV Round 2: Viewer Reach #2) Which medium reaches more viewers? Weekly Primetime Viewers Network Ad Viewers (Millions) CBS 10.72 АВС 10.11 NBC 7.37 FOX 7.26 UNIVISION 4.03 CW 2.23 Total 41.7 Online Publisher Ad Impressions Publisher Ad Impressions* (Billions) Facebook.com 297 Yahoo! Sites 141 Microsoft Sites 64 Fox Interactive 48 Google Sites 35 AOL, Inc. 32 Total 617 *An ad impression, or ad view, occurs when a user pulls up a web page and sees an ad The Winner is: Internet Round 3: Market Growth #3 Which medium is growing faster? Market Share 2009 2012 Кey TV 39.4% 40.6% O Internet + 1.2 % Other +4.5% 12.6% 17.1% The internet surpassed magazines in market share in 2009. It is predicted to surpass newspapers in 2010. The Winner is: Internet Round 4: Variety of Ads #4) Which medium has more options? Types of Internet Ads Floating Ad Expanding Ad Polite Ad An ad which moves across the user's screen. An ad which changes size. A large ad that is downloaded in smaller pieces. 4 A wallpaper Ad Trick Banner Pop-Up Ad Changes the background of the page. A banner ad that simulates an error Opens up in front of, or behind, the current page. message or alert. 7 8. Video Ad Маp Ad Interstitial Ad An ad with video clips instead of static images. Text or graphical ad linked to a map location. Appears before user reaches intended page. Types of Television Ads 30 15-30 secs mins Commercial Infomercial Product Placement Video ad usually 30 seconds long. Information ad usually 15 - 30 minutes long. The placement of a product in a TV show or movie. Interactive TV ads are bridging the gap between television and internet advertising. Interactive Ad Interactive TV ads can link to Pop up while fastforwarding through commercials. online videos, product websites and online ads. The Winner is: Internet Results: Who's Better? The Ultimate 3:1 wins Winner is: Internet Sources: mediabuyerplanner.com/entry/50222/global-ad-spending-to-rise-2.2-in-2010-u.5.-to-fall-2-zenith/ worldtupc.com/blog/tv-advertising-revenue-dropping-online-grows/ tu bythenumbers.zap2it.com/2010/11/16/fox-tops-broadcast-primetime-ratings-for-the-second-week-this-season/72139 comscore.com/Press_Events/Press_Releases/2010/11/U.S._Online_Display_Advertising_Market_Delivers_ 22_ Percent_ Increase_in_Impressions iabuk.net/en/1/adspendgrows300909.mxs browsermedia.co.uk/2009/04/03/iab-reports-a-17-rise browsermedia.co.uk/2009/09/30/online-advertising-becomes-the-uks-largest-advertising-medium/-in-ad-spend-in-2008/ LO clicker The Intemet Television Guide AD WARS TV €anline US The fight has FOUR R€BUNDS: #1) Ad Revenue #2) Viewer Reach #3) Market Growth 234 Variety of Ads ROUND l: Ad Revenue #1) Which medium is bringing in more revenue? In the United States... TV Ads Online Ads VS Total Revenue (2009) Total Revenue (2009) $41 billion $26 billion % Cha (2008-2009) % Change (2008-2009) -21.2% +8.3% The Winner is: TV Round 2: Viewer Reach #2) Which medium reaches more viewers? Weekly Primetime Viewers Network Ad Viewers (Millions) CBS 10.72 АВС 10.11 NBC 7.37 FOX 7.26 UNIVISION 4.03 CW 2.23 Total 41.7 Online Publisher Ad Impressions Publisher Ad Impressions* (Billions) Facebook.com 297 Yahoo! Sites 141 Microsoft Sites 64 Fox Interactive 48 Google Sites 35 AOL, Inc. 32 Total 617 *An ad impression, or ad view, occurs when a user pulls up a web page and sees an ad The Winner is: Internet Round 3: Market Growth #3 Which medium is growing faster? Market Share 2009 2012 Кey TV 39.4% 40.6% O Internet + 1.2 % Other +4.5% 12.6% 17.1% The internet surpassed magazines in market share in 2009. It is predicted to surpass newspapers in 2010. The Winner is: Internet Round 4: Variety of Ads #4) Which medium has more options? Types of Internet Ads Floating Ad Expanding Ad Polite Ad An ad which moves across the user's screen. An ad which changes size. A large ad that is downloaded in smaller pieces. 4 A wallpaper Ad Trick Banner Pop-Up Ad Changes the background of the page. A banner ad that simulates an error Opens up in front of, or behind, the current page. message or alert. 7 8. Video Ad Маp Ad Interstitial Ad An ad with video clips instead of static images. Text or graphical ad linked to a map location. Appears before user reaches intended page. Types of Television Ads 30 15-30 secs mins Commercial Infomercial Product Placement Video ad usually 30 seconds long. Information ad usually 15 - 30 minutes long. The placement of a product in a TV show or movie. Interactive TV ads are bridging the gap between television and internet advertising. Interactive Ad Interactive TV ads can link to Pop up while fastforwarding through commercials. online videos, product websites and online ads. The Winner is: Internet Results: Who's Better? The Ultimate 3:1 wins Winner is: Internet Sources: mediabuyerplanner.com/entry/50222/global-ad-spending-to-rise-2.2-in-2010-u.5.-to-fall-2-zenith/ worldtupc.com/blog/tv-advertising-revenue-dropping-online-grows/ tu bythenumbers.zap2it.com/2010/11/16/fox-tops-broadcast-primetime-ratings-for-the-second-week-this-season/72139 comscore.com/Press_Events/Press_Releases/2010/11/U.S._Online_Display_Advertising_Market_Delivers_ 22_ Percent_ Increase_in_Impressions iabuk.net/en/1/adspendgrows300909.mxs browsermedia.co.uk/2009/04/03/iab-reports-a-17-rise browsermedia.co.uk/2009/09/30/online-advertising-becomes-the-uks-largest-advertising-medium/-in-ad-spend-in-2008/ LO clicker The Intemet Television Guide AD WARS TV €anline US The fight has FOUR R€BUNDS: #1) Ad Revenue #2) Viewer Reach #3) Market Growth 234 Variety of Ads ROUND l: Ad Revenue #1) Which medium is bringing in more revenue? In the United States... TV Ads Online Ads VS Total Revenue (2009) Total Revenue (2009) $41 billion $26 billion % Cha (2008-2009) % Change (2008-2009) -21.2% +8.3% The Winner is: TV Round 2: Viewer Reach #2) Which medium reaches more viewers? Weekly Primetime Viewers Network Ad Viewers (Millions) CBS 10.72 АВС 10.11 NBC 7.37 FOX 7.26 UNIVISION 4.03 CW 2.23 Total 41.7 Online Publisher Ad Impressions Publisher Ad Impressions* (Billions) Facebook.com 297 Yahoo! Sites 141 Microsoft Sites 64 Fox Interactive 48 Google Sites 35 AOL, Inc. 32 Total 617 *An ad impression, or ad view, occurs when a user pulls up a web page and sees an ad The Winner is: Internet Round 3: Market Growth #3 Which medium is growing faster? Market Share 2009 2012 Кey TV 39.4% 40.6% O Internet + 1.2 % Other +4.5% 12.6% 17.1% The internet surpassed magazines in market share in 2009. It is predicted to surpass newspapers in 2010. The Winner is: Internet Round 4: Variety of Ads #4) Which medium has more options? Types of Internet Ads Floating Ad Expanding Ad Polite Ad An ad which moves across the user's screen. An ad which changes size. A large ad that is downloaded in smaller pieces. 4 A wallpaper Ad Trick Banner Pop-Up Ad Changes the background of the page. A banner ad that simulates an error Opens up in front of, or behind, the current page. message or alert. 7 8. Video Ad Маp Ad Interstitial Ad An ad with video clips instead of static images. Text or graphical ad linked to a map location. Appears before user reaches intended page. Types of Television Ads 30 15-30 secs mins Commercial Infomercial Product Placement Video ad usually 30 seconds long. Information ad usually 15 - 30 minutes long. The placement of a product in a TV show or movie. Interactive TV ads are bridging the gap between television and internet advertising. Interactive Ad Interactive TV ads can link to Pop up while fastforwarding through commercials. online videos, product websites and online ads. The Winner is: Internet Results: Who's Better? The Ultimate 3:1 wins Winner is: Internet Sources: mediabuyerplanner.com/entry/50222/global-ad-spending-to-rise-2.2-in-2010-u.5.-to-fall-2-zenith/ worldtupc.com/blog/tv-advertising-revenue-dropping-online-grows/ tu bythenumbers.zap2it.com/2010/11/16/fox-tops-broadcast-primetime-ratings-for-the-second-week-this-season/72139 comscore.com/Press_Events/Press_Releases/2010/11/U.S._Online_Display_Advertising_Market_Delivers_ 22_ Percent_ Increase_in_Impressions iabuk.net/en/1/adspendgrows300909.mxs browsermedia.co.uk/2009/04/03/iab-reports-a-17-rise browsermedia.co.uk/2009/09/30/online-advertising-becomes-the-uks-largest-advertising-medium/-in-ad-spend-in-2008/ LO

Ad Wars

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This infographic explores whether television ads or internet ads are more effective in today's world. It explores this issue by looking into ad revenue, viewer reach, and market growth. Based on the s...

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