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The Actual Definition of Viewability

THE ACTUAL DEFINITION OF VIEWABILITY THE IAB DEFINES VIEWABILITY AS: 10 TWO 601 00 50% OF THE PLAYER IN VIEW FOR 00 96 OO SECONDS > 00:00 00:00

The Actual Definition of Viewability

shared by PlayThrus on Jun 04
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The new viewability metric has been a hot discussion topic among people in the digital ad world. Most people agree that it’s necessary to start incorporating quality measures into the digital inven...

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