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Accuracy Counts!

GACCURACY COUNTS! INACCURATE LOCAL LISTINGS CAN THWART YOUR MARKETING EFFORTS SEARCH ENGINES RELY ON ACCURATE BUSINESS LISTINGS (name, address and phone number) to confirm the reputation and legitimacy of your company. Missing or inconsistent business listings can seriously damage your local search engine marketing efforts. HOW CUSTOMERS SEARCH FOR LOCAL BUSINESSES 97% 50% of consumers SEARCH FOR LOCAL of local searches occur within BUSINESSES ONLINE DIRECTORIES AND APPS² 64% of shoppers with tablets and 61% of shoppers with smartphones report performing LOCAL SEARCHES ON THEIR of mobile searchers 69% are LOOKING FOR A BUSINESS WITHIN FIVE MILES OF THEIR DEVICES WITHIN THE PAST CURRENT LOCATION WEEK WHY LOCAL BUSINESSES OFTEN HAVE POOR SEARCH RESULTS Over 50% DO NOT PROVIDE Over 60% of small businesses LACK 50% ???-???-???? A CONTACT NUMBERS 60% AN ADDRESS on their home pagess have an 43% have an INCORRECT OR MISSING 37й INCORRECT OR MISSING ADDRESS6 NAME MOST COMMON LOCAL ONLINE DIRECTORY LISTING PROBLEMS 18% have MISSING OR INCORRECT PHONE NUMBERS 15% of businesses have NO LISTING at all6 MISSING LISTINGS COST BUSINESSES $10.3 BILLION ANNUALLY6 O000000000 WHY CORRECT LISTINGS ARE VITAL FOR BUSINESS GROWTH of users who search for a 88% local business on a mobile device GO TO OR CALL THAT BUSINESS WITHIN 24 HOURS of local searches on a 70% mobile device are followed by ACTION WITHIN ONE HOUR 75-80% OF DISPOSABLE CONSUMER INCOME IS SPENT WITHIN 20 MILES OF HOME 20 MILES SEO LEADS HAVE A HIGHER CLOSE RATE of searchers consider local 61% than referrals, paid search, social media, direct mail and print advertising search results'0 RESULTS MORE RELEVANT THAN STANDARD SEARCH RESULTS TOP SEO PROS SAY LOCAL LISTINGS DETERMINE SEO SUCCESS Top SEO professionals state that external location signals, including BUSINESS LISTING INFO, RANK AS ONE OF THEIR TOP PRIORITIES FOR LOCAL MARKETING EFFORTS" of experts say the QUALITY OF THE SOURCE THAT CITES of SEO experts say ACCURATE BUSINESS LISTINGS ARE 88% YOUR LISTING MATTERS "CRITICAL" or "very important" for local searches12 63% nore than the quantity of citations that your business receives12 of Top 20 Local Ranking Factors include the PRESENCE AND TRADITIONAL LOCAL DIRECTORIES have the 61% FEWEST BUSINESS LISTING CONSISTENCY OF BUSINESS ERRORS of any local listings LISTINGS1 source13 MAKE SURE YOU CAN ANSWER "YES" TO THESE QUESTIONS! Is your BUSINESS'S NAME, Do you LIST YOUR NAME, ADDRESS AND PHONE NUMBER when you issue online job ads, press releases and announcements? ADDRESS AND PHONE NUMBER CLEARLY FEATURED on your organization's home page? Is your business listing featured consistently on LOCALLY RELEVANT DOMAINS? Is your LOCAL AREA CODE ON YOUR GOOGLE+ BUSINESS PAGE, YOUR WEBSITE PAGES AND YP DIRECTORY LISTINGS? Local area codes are thought to be superior to 800-numbers. Is your business listing FORMATTED IN A CONSISTENT MANNER on those locally relevant domains? Are you incorporating your business listing and GEOGRAPHIC LOCATION INTO Does your HTML LISTING MATCH THAT ON YOUR GOOGLE+ AND YP YOUR SCHEMA MARKUP? BUSINESS PAGE? Is your info present and CONSISTENT ON ALL OF YOUR SOCIAL MEDIA PAGES, particularly Google+? If your business has multiple locations, have you created UNIQUE LANDING PAGES FOR EACH ONE to prevent business listing inconsistency? SOURCES Social Media Today. http://socialmediatoday.com/lee-stevenson/1427266/10-guldelines-local-search-engine-optimization Yellow Pages: http://corporate.yp.com/news/press-and-medla/2012/yp-sponsored-study-with-street-fight-reveals-findings-on-avid-local-search-users/ Townhawks: http//towntawks.com/blog/2014/01/local-shopping-local-search-trend-statistics/ Google: http://www.google.com/think/research-studies/mobile-path-to-purchase-5-key-findings.html FeMarketer: http://www.emarketer.com/Article/Small-Businesses-Devote-More-Resources-Websites-Social/1009713 EYext: https://www.yext-static.com/cms/spark/the-yext-quarterly.pdf "Google Mobile Movement Study. http://www.google.com/think/research-studies/the-mobile-movement.html *Bing: http://mashable.com/2011/07/12/mobile-search-trends-google-bing/ °Resource.com: http://www.resource.com/?s=61%+of+searchers+consider+local+results+to+be+more+relevant+than+standard+search+results 1OMarketing Charts: http://www.marketingcharts.com/wp/direct/soclal-seo-highly-rated-for-lead-gen-conversions-28994/ "Moz.com: http://moz.com/local-search-ranking-factors 12Search Engine Land: http://searchengineland.com/survey-quality-of-citations-matters-more-than-quantity-171845 1BSearch Engine Land: http://searchengineland.com/yellowpages-sites-beat-google-in-local-data-accuracy-test-118467 yp' SM 62014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and al other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affillated companies. All other marks contained herein are the property of their respective owners.

Accuracy Counts!

shared by ajbanks303 on Mar 15
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By now, every business owner understands search engine optimization’s value in marketing efforts. What every business owner may not realize, though, is the role local listings play and how inaccurat...

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