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9 Content Curation Best Practices

南 的 意 业 海事 争 圣 事 夏亚 海事 争 圣 事 意 业 圣 事 意 亚海 歌 多 画 事 意 业 沿 衣 争 函 的 意 亚 函 的 意 业 9 CONTENT CURATION BEST PRACTICES PRESS START OR PRESS RETURN TO RESTART NOOB STAGE "CURATION PLAYS AN IMPORTANT PART OF ALMOST ANY CONTENT PROGRAM. BUT I Don T MEAN LAZY CURATION: GRABBING LINKS AND THROWING THEM On A PAGE. REALLY FILTERING FOR OUALITY AND ADDING INSIGHT AND ANALYSIS ARE CRITICAL." DOUG KESSLER REA 文 KEEP A HEALTHY TAKE ADUANTAGE OF IN-HOUSE EXPERTISE ALWAYS ATTRIBUTE MIX OF CURATED AND ORIGINAL CONTENT YOUR SOURCE We recommend a 60/40 ratio when you're starting to get your audience hooked on what you have to say as well. It's important to distinguish your brand, and yourself, from just another content aggregator. Employee Generated Content (EGC) can be incredibly valuable resources for your audience so don't overlook it! Involve your colleagues in the content creation process and generate more (& better!) posts that you can publish along with your curated pieces. Don't ruffle any feathers in the content ecosystem. Give proper credit where it's due. Never try to be sneaky and pass off a licensed content as your own. YOUR LATEST ARTICLE HAS BEEN SHARED. PLAY NOW LET THE AUTHOR KNOW THAT YOU UE SHARED DON'T FORGET BUILD A HUB ABOUT CTAS AROUND YOUR CURATEO CONTENT THEIR STUFF Make sure that your content is outfit- ted with Calls to Actions. Whether it's signing up for a newsletter, requesting a demo, downloading an asset, or even just a simple link to another piece of content, give them something to do once they've consumed your content. In order to capture your audience on your own domain, you should always set up a content hub before sharing on social or any distribution channel. This is a great way to boost your distri- bution and reach. The original creator may re-share your post on their social network and drive traffic back to you. US BE VERY, VERY SELECTIVE DON'T SPAM ADD YOUR UNIQUE PERSPECTIVE YOUR AUDIENCE Even though content curation easily en- ables you to meet the quantity require- ments of a content marketing strategy, it's equally easy to slip up on quality. Don't skim through articles. Read every word before sharing it as part of your brand's voice and perspective. In order to capture your audience on your own domain, you should always set up a content hub before sharing on social or any distribution channel. Stick to a consistent rhythm so that you don't end up looking spammy to your readers. Even if you're feeling rushed, avoid posting a week's worth of content on one day. Download the Content Marketing Bible "Create, Curate, Dominate" PRES SLY Try Pressly Free at

9 Content Curation Best Practices

shared by k2m2y2 on Jan 10
Content curation is a powerful part of the marketing mix, but many companies do a poor job. Discover nine content curation best practices from marketing leaders to increase traffic, boost content reac...


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