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The 80-20 Rule in Social Media

The 80-20 Rule in Social Media Also known as the "Pareto Principle": 80 percent of your outcomes come from 20 percent of your inputs. Examples: 80% of complaints come from 20% of your customers. 80% of your sales are generated by 20% of your customers. 20% of your work yields 80% of your results. Input (20%) | Output (80%) It's About Your Audience! 8/ 10 of your social media shares should serve the needs of your audience. FOCUS ON VALUE AND RELEVANCY! The rest can be self-promotional The Pareto Principle also applies to what happens after your shares Thank those who share your content Interact with your audience Show genuine interest in others "Does it mean that l can only share my articles occasionally?" You can promote them as much as you like, as long as you remember the purpose of your blog: CUSTOMER SERVICE - Curate interesting content in your industry - Spotlight experts in your niche - Create tutorials and how-tos - Review and recommend products - Write case słudies Infographic created by Cendrine Marrouat @ hltp:// Piktochart I make information beautiful

The 80-20 Rule in Social Media

shared by cendrinemedia on Feb 27
Infographic created by Cendrine Marrouat - Named after Italian economist Vilfredo Pareto, the Pareto Principle states that 80% of the consequences stem from 20% of the causes. It is also called the 80...


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