8 Trends Impacting 2013 Holiday Shopping

2013 HOLIDAY SHOPPING SEASON IN NUMBERS WITH CONSUMER CONFIDENCE UP, HOLIDAY SPENDING WILL RISE HOLIDAY SPENDING PER SHOPPER 2013E $801 2008 $417 CONSUMERS EXPECTING TO SPEND MORE THIS CHRISTMAS THAN LAST 2008 2013E +9% 71% 41% EXPECTED SPENDING INCREASE OVER 2012 HOWEVER, THE WAY CONSUMERS ARE SHOPPING CONTINUES TO CHANGE FOR THE FIRST TIME, CONSUMERS EXPECT TO SHOP MOSTLY ONLINE INTERNET DISCOUNT/VALUE DEPARTMENT STORES TRADITIONAL DEPARTMENT STORES 2013 BLACK FRIDAY VS CYBER MONDAY SALES % CHANGE VS. 2012 +20.6% BLACK FRIDAY CYBER MONDAY - 13.2% SMARTPHONE OWNERSHIP IS EXPANDING STEADILY % OF SMARTPHONE OWNERS 61% 42% 50% 2011 2012 2013 DEVICE OWNERS PLAN TO USE THEM FOR HOLIDAY SHOPPING 63% TABLET USERS SMARTPHONE USERS 68% ONE TREND HASN'T CHANGED CONSUMERS STILL WANT A BARGAIN OF SHOPPERS WILL BE INFLUENCED BY COUPONS/PROMOTIONAL OFFERS THIS HOLIDAY 73% 47% WILL GO ONLINE TO FIND BETTER PRICES, COUPONS AND DEALS MORE THAN HALF OF U.S. INTERNET USERS WILL REDEEM A DIGITAL COUPON SUSTAINED COUPON POPULARITY, COUPLED WITH GROWTH IN MOBILE AND TABLET SHOPPING IS RESULTING IN MASSIVE GROWTH IN DIGITAL COUPONS U.S. COUPON USERS BY DEVICE MILLIONS 47.1 42.1 SMARTPHONE 32.3 29.9 TABLET 2012 2013 REFERENCE WwW.GALLUP.COM/POLL/165479/AMERICANS-HOLIDAY-SPENDING-NOT-SHUT-DOWN-SHUTDOWN.ASPX wwW.ONLINE.WSJ.COM/NEWS/ARTICLES/SB10001424127887324784404578145224233514576 wwW.PRACTICALECOMMERCE.COM/ARTICLES/61751-ECOMMERCE-STRONG-ON-BLACK-FRIDAY-CYBER-MONDAY wWW.EMARKETER.COM/ARTICLE/MAJORITY-OF-US-INTERNETUSERSWILLREDEEM-DIGITAL-COUPONS-2013/1010313 WWW.INMAR.COM/COMMUNICATIONS/PAGES/2013%20INMAR%20COUPON%20TRENDS.PDF WWW.AMERICANRESEARCHGROUP.COM/HOLIDAY/ wwW.DELOITTE.COM/ASSETS/DCOM-UNITEDSTATES/LOCAL%20ASSETS/DOCUMENTS/US_RETAIL_2013HOLIDAY S SAVOR A BETTER WAY TO SAVE WHEN YOU SHOP ONLINE wwW.SAVOR.CO