Click me

8 Brand Identity Trends to be Watchful of

THE UP AND COMING IN LOGO DESIGN 8BRAND IDENTITY TRENDS TO BE WATCHFUL OF Twenty fifteen was the year of logo redesigns. From the old-soul companies like Verizon to modernist brands such as Google, several big business threw their hat into the redesign ring to reflect progressive and across-the-board identities. And here's what we learned from the logo design spectacle in 2015... BESPOKE WORDMARKS WILL DOMINATE In an otherwise buttoned up world of word mark logos, tailored typefaces are like a breath of fresh air. Personalized typeface offers a professional and sociable visual language СOMPASS logitech that is exclusive for the brand, allowing them to EUROSPORT catch attention and build recognition more briskly. ABSTRACT ICONOGRAPHY WILL TAKE THE LEAD University of Basel quantcast. As logo designers stray away from clichéd icons to be noticeable with minimal design elements, abstract iconography will take the center stage. This trend frees designers from being constrained in their choice of icons and gives them the power to express complex ideas in a crisper fashion. MINIMAL WILL GET MICRO-MINIMAL ΑΒΕΤ BE CONFIDENT" Ready or not, the age of wearables is upon us. Brands will soon need to come up with logos that are fluid enough to fit small screen wearable devices. And we bet, this one is OpenTable" going to put upa great show for all the creatives out there. ATLANTIC THEATER COMPANY THE RISE OF PLAYFUL TYPOGRAPHY You Tube AMPONS Michael Bierut has been under hot waters for redesigning undeniably most loathed logos ever, Hilary Clinton and Verizon. But look close and you'll see typographic prodigies, setting the trend for next-gen logos. Minimalist H in Hilary's logo and the clever checkmark in Verizon's logo break convention and increase attention span with subliminal but clever imbalance. LESS NOISE WILL MAKE WAY FOR MORE CLARITY MINI Turning logos into puzzles or riddles by cropping them or hiding parts of the design through negative space is old school. Now and in future, simplicity is deepened to the point where logos are peeling off themselves to almost nix. helia. tbs FLAT WILL GET A TASTE OF REAL D.C.UNITED उ Logo Hop IHOP The trend of flat design is so overused that it now looks dated in appearance. In fact, designers are already figuring out new ways to blend real into flat. So, gone are the days for monotonous flat logos. This time, we will see fusion logos with more surface and in-depth visual elements. МOTION LETTERMARKS WILL BE IN VOGUE epr The screen size is growing smaller and designers struggle to create unique device-agnostic identities. As a result, we will see more and more designers experimenting Storm8 with multi-dimensional motion lettermarks with geometric curves and visual cues. centric HALFTONE WILL TAKE OVER SINGLE-TONE fuse NC CARING CONTACT A listening community Nothing Compares NORTH CAROLINA Minimizing the use of colors, halftone or gradation liberates designers from the constraints of iconic one-color logos. This trend presents an opportunity for designers to contour parts of logo to create subtle details while keeping the colors to minimal. h DesignMantic

8 Brand Identity Trends to be Watchful of

shared by DesignMantic on Jan 18
Logos have a significant effect on a company’s brand. Whether that effect is positive or negative depends on how successful a brand is. The designers of today are always looking for new ways to mak...



Evan Brown


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size