7 Key App Store Optimization Tips To Boost Downloads

7 KEY APP STORE OPTIMIZATIONS TO BOOST INSTALLS APP STORE SEARCH IS THE NO. 1 SOURCE FOR PEOPLE TO DISCOVER NEW PPLICATIONS. But with more than a million apps in each of the app stores- Google Play and iTunes, making sure that your app gets the attention it deserves is a big challenge. in Just as ranking higher in Google search results can bring more traffic to a website, ranking higher in app store search results drives more traffic to the app page, leading to more downloads and engagement. These ASO activities can dramatically increase your visibility and downloads. NUMBER 1 APP TITLE Attention spans are getting lower. If someone can't tell what your app is about by reading the title, they will move on to the next app. The 255 characters you're allowed for the app title should be used wisely. Consider adding relevant keywords which can help both the search engines and people to make sense of your app. For example, saying "Dropbox: Storage/Backup Tool" would be better than just "Dropbox". Dropbox However, creating titles which are too long, keyword stuffed or don't make sense is a recipe for failure. ะป NUMBER 2 APP KEYWORDS Here also you are restricted by a limit of 100 characters to suggest keywords for your app. To pick the best keywords for your app, not only you should have an understanding of your market, but also of your competitors and popular search phrases. keyword Explore niches within niches to make your keywords as targeted and specific as possible. NUMBER 3 REVIEWS, RATINGS & DOWNLOADS Who doesn't look for reviews, ratings and downloads before downloading an app! Encourage your happy customers to put reviews for your app and unhappy customers to share their grievances. Effective social media presence and timely resolution of issues are must to promote any app and increase downloads. DOWNLOAD NUMBER 4 APP DESCRIPTION This area should clearly explain more about your app, but in a way that re-iterates the interest which you captured in the title. Sell you greatest value proposition and set the correct expectations for what the reader is downloading. Hard-selling is just as dangerous as under-selling your app. The former can lead to negative reviews while the latter can cause less downloads. NUMBER 5 APP LOGO & ICON JOB0O These are the first elements visible when someone is browsing through various apps in the store, leaving you with about 3-5 seconds to capture interest. An icon should immediately convey what an app is about, in the simplest manner possible. Creativity and analytical testing will go a long way in increasing downloads and engagement. NUMBER 6 APP SCREENSHOTS Upload only high-quality images for your screenshots and in a way that clearly displays your app functionality. Use this space to highlight the best parts of your app along with some descriptive text. Make sure to use up all space for screenshots with different images. NUMBER 7 CATEGORY Knowing who your customers are and picking relevant primary and secondary categories is another crucial step. Today, most app makers often pick keywords and create screenshots at the last minute while submitting the app. So with a little more preparation and research, this is an area in which you can shine. But keep testing and modifying your keywords in order to consistently rank well and boost downloads. BROUGHT TO YOU BY SMEMARK.COM BOOST YOUR BUSINESS ONLINE

7 Key App Store Optimization Tips To Boost Downloads

shared by hiteshsahni on Apr 19
ASO activities such as selecting relevant keywords and authoring a well constructed title and description can dramatically increase your visibility and downloads.


Hitesh Sahni



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