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7 Emerging Ecommerce Markets

7 Emerging Ecommerce Markets Exploring Global Ecommerce Opportunities Online Population Sweden Internet Users 8m Internet Users 75m Russia Germany Internet Users 68m Penetration 84% Penetration 94% Penetration 53.3% (/France A Internet Users 54m Penetration 83% Italy Internet Users 35m Penetration 58% China Internet Users 568m Pentration 42% Brazil Internet Users 99m Penetration 49.8% Digital Buyers and Ecommerce Worth by Country 26.2m-digital buyers $670 - av, annual ecommerce spend per buyer Russia $17.5 -ecommerce bln market worth 26.7m- digital buyers $741 - av. annual ecommerce spend per buyer $19,8 - ecommerce market worth 4.5m - digital buyers $1627-av. annual ecommerce Brazil spend per buyer $1,3 - ecommerce bln market worth bln 271m - digital buyers $670 - av. annual ecommerce spend per buyer $181 - ecommerce bin market worth 13m - digital buyers $1522-av. annual ecommerce China spend per buyer $19.8 - ecommerce bln market worth 43.3m - digital buyers $1224 - av. annual ecommerce spend per buyer $53 - ecommerce market worth 28.1m- digital buyers $1316-av. annual ecommerce Germany France spend per buyer $37 -ecommerce bln bln market worth Ecommerce Market Spesifics Russia The leading products bought online: household appliances, books, mobile phones and computers. Cash upon delivery is the main payment method. he moșt popular among online payment méthods are bank card, E-Money and online banking. 10% of the population of Russia's largest cities make purchases online each month Brazil TAT The leading products bought online: electronic ăppliances, computers, books, fashion. Fo Brazil's B2C eCommerce sales should see double-digit expansion in 2013 and again in 2014, because of the FIFA World Cup SÖccer tournament. Brazilians are big fans of Groupon-like websites. 10m Brazilians use group-buying sitěs, making ovėr 20m transactions per year. Sweden The leading products bought online; travel, home'electronics, books, clothing and fashion. 6o 88% of Swedish Internet users bank online. Online shopping is most prevalent among 18-29 yearolds, with 95% purchasing proðucts oveř the Internet China A The leading products bought online: clothes, shoes, bags, computers and household appliances. China is expected to surpass the US in highest Ecommerce sales by the end of 2014. 77% of online Chinese consumers use social media sites to make purchase decisions. Italy The leading products bought online: leisure, travels, clothing and consumer electronics. High-street shopping is deep in Italian culture but, due to tough economic climate, more and more users choose online shopping to save money. Social networks, particularly Facebook, dominate over search engines in the online behaviour. Italy is showing great increase in coupon sife usage. Germany The leading products bought online: apparel, mědia, music and images. German online consumers spend an average of 21% of their disposable incomes online. A form of security, a seal of quality or good recommendations, is often more important for German online shoppers than price. France The leading products bought online: travel, services, books and music. Ecommerce websites with big tablet and mobile channels saw sales from these two platforms double in the last 12 months. French consumers most strongly įdentify shopping as a leisure and relaxing experience and 92% prefer traditionål'shopping to online. Sources: http:/www.sitepronews.com201308/12iseven-things-you-need-to-know-about-the-seven-emerging-ecommerce-powers/ http:/ http:/l/ http:/ http:/ DIBS%2DĒhandelsinder 2012 pdf http:/www'tagslecommercel GetSocio Daily Deal Solutions

7 Emerging Ecommerce Markets

shared by Getsocio on Aug 20
The rapid growth of the e-commerce world forces many companies to look for new paths of development. New emerging e-commerce markets of such countries as Russia, Brazil, China, France, Germany, Italy ...




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