7 Channels for a Killer Video Distribution Strategy

conductor 7 Channels for a Killer Video Distribution Strategy Best Practices for Video Content from Birchbox Video content on your site is important, but it's not always where your customers are. Managing your video web presence means creating content your customers will love, then adapting that content for the channels they choose. Learn video distribution strategies from the best in the beauty biz: Birchbox shares how they adapt video content to 7 different channels for the most ROI. Birchbox Video Conversion Stats Just having video increases the odds of purchase by 40%. Watching a video increases purchase odds an additional 24%. 66% of surveyed consumers say "YouTube is one of LONGER LENGTHS EVERGREEN TOPICS Longer video lengths work best on YouTube the best sites to help Evergreen, SEO-optimized topics get the most views me visualize how different products fit into my lifestyle." YOUTUBE YouTube is an ideal channel for community building, longer-tail viewing (upload it today and keep getting views for months) and high engagement. SPEAK TO CAMERA STRONG THUMBNAILS Have your subject speak directly into the camera and avoid side angles Excellent thumbnail images are key - bright, slightly over-saturated, text and graphic elements generally lead to higher clicks SAY BIRCHBOX RCo 30-60 SECONDS INCLUDE HUMOR CAUDAL Easily digestible, 30-60 second videos work best Consider using humor and a lower production quality in your videos FACEBOOK & TWITTER Facebook & Twitter give you quick, viral growth opportunities and high engagement potential. You may need to use paid promotion to get initial traction. FLASHY TITLE SHHH! POST PURCHASE Consider text-heavy videos that don't require sound Grab attention within Incentivize customers with the first 3 seconds with further purchase and a flashy title screen refill offers WHAT YOU'LL NEED: ΕΥΕΚO FAΤ LIQUID EYELINER INSTAGRAM Encourage your customers to create content FOR you on Instagram in addition to your video strat- egy. User-generated content performs excellently on this channel. LIQUID EYELINER MAKEUP REMOVER COTTON SWABS CELEBRITY CONTENT QUALITY CONTROL SHORT AND SWEET Celebrity content performs Make sure your production is high quality and polished Keep your video under 15 seconds long 3,343 77 well - find influential advocates who fit your brand INSTANT ACCESS UNPRODUCED BTS VERTICAL IS KEY Keep in mind that your videos will be instantly accessible Casual, unproduced BTS (Behind the Scenes) footage resonates here Ensure your video is filmed in a vertical format for the best mobile view SNAPCHAT & PERISCOPE Newer channels like Snapchat and Periscope are where your MVPS (your most engaged customers) hang out. REACH YOUR MVPS Connect with them! Gain access to your most engaged customers USE SMALL STROKES TO DRAW DASHES ALONG THE LASH LINE. On CURRENT EVENTS MEDIA DISTRIBUTION Produce timely tutorials related to current events This channel is ideal for reaching a wider audience who may not be familiar with your orand. Higher impressions are possible with media distribution, and you'll benefit from cross-promotion on social channels. (like award show or holidays) CELEBRITY CONTENT CHANGE IT UP TAILOR TO AUDIENCE Take advantage of available celebrity content A range of styles and lengths work well Research your distributors and tailor content towards their audience, filling in content gaps you find Get on track for more ROI with the complete guide to video marketing: cndr.com/video Sources http://www.slideshare.net/Conductormarketing/reaching-your-customers-from-research-to-reorder-using-video-in-every-stage-of-the-buyers-journey-birchbox https://www.thinkwithgoogle.com/articles/the-path-to-purpose.html