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7 Aspects of Your Forms That Can Impact Conversion Rates (Infographic)

7 Aspects of Forms That Can Impact Conversion Rates 1. REQUIRED FIELDS* According to WP Forms, when requireed fileds such as the phone number were made non-required, form abandonment rate dropped from 39% to 4% 2. MESSAGING* When users land on your pages they aren't only reading headlines - according to Unbounce, 90% of users read your call-to-action copy as well 3. FIELD LABELS* Much like the copy on your pages of your site is important, it also is on your forms so there is clear instruction for possible customers 4. FORM LENGTH* The more fields you have on your form, the more likely someone is to abandon the form before completing it. According to Quicksprout, the highest conversions rate was for forms that had just 3 fields 5. SECURITY* Captchas are pretty common on most forms but are known that they are getting harder. Be sure to test your captcha option enabled to ensure it is easily solvable on desktop and mobile 6. MOBILE FORMATTING* Check how your forms look and perform on your own personal devices. And if you notice they need some work, you may need to seek additional help from your web developer 7. BUTTON DESIGN * Buttons can influence conversions more than you think. Try changing up the text, shape, or color of the submit button to see if conversions improve LEARN MORE @sixthcitymktg

7 Aspects of Your Forms That Can Impact Conversion Rates (Infographic)

shared by sixthcitymkt on Jul 08
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Designing for conversion has always been one of the most important tactics for successful digital marketing. However, even with great conversion optimization principles in place, your web forms could ...

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